Note: The job is a remote job and is open to candidates in USA. Southwire Company, LLC is a technology and manufacturing company that produces wire, cable, electrical components, and related digital and field services. The Integrated Segment Marketing Intern will support integrated marketing campaigns, account-based marketing initiatives, marketing operations, analytics, content development, and events across key business segments and markets.
Responsibilities
- Support development and execution of integrated marketing campaigns that align with Southwire's strategic growth markets, including utility, data centers, renewable energy, and telecom
- Assist in the planning and execution of Account-Based Marketing (ABM) initiatives targeting key customer accounts and strategic market segments
- Extract, compile, and analyze campaign performance data to develop insights, dashboards, and reports that support marketing effectiveness and decision-making
- Conduct research on customer needs, industry trends, competitive activity, and target accounts to support campaign planning and ABM strategies
- Support the creation and coordination of marketing content, sales enablement materials, presentations, digital assets, and campaign resources
- Assist with planning and execution of webinars, trade shows, customer events, site visits, and segment marketing initiatives
- Support marketing operations activities, including campaign tracking, lead management, reporting, and process improvements
- Collaborate with cross functional partners—including product management, sales, and digital teams—to ensure campaign alignment and data accuracy
- Perform additional marketing operations or campaign support tasks as needed based on evolving team priorities
Skills
- * Minimum 2.5 GPA
- * Must be currently enrolled in an accredited college/university pursuing a degree in Marketing, Business Administration, or Communications
- * Reliable transportation to and from work
- * Ability to work effectively both independently and as part of a team
- * Strong organization, planning, and analytical skills
- * Excellent written and verbal communication skills
- * Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) or other relevant tools
Benefits
- 401k with Matching & Pension Plan (Eligible for Pension after 1,000 Hours Worked)
- Flexible Work Schedules
- Helpful feedback and coaching
- Consideration for employment after graduation
- Assigned a mentor
- Networking opportunities
- Organized events and activities
- Community service / volunteer initiatives
- Opportunities to present your work
- Rising senior interns and co-ops are considered for full-time employment opportunities
Company Overview