Note: The job is a remote job and is open to candidates in USA. ThreatDown is a cybersecurity company providing Managed Detection and Response solutions for resource-constrained security teams. The Integrated Marketing Sr. Manager will architect and orchestrate integrated, multi-channel campaigns, align cross-functional marketing teams, and optimize programs based on funnel performance, pipeline contribution, and brand impact.
Responsibilities
- Own the integrated marketing calendar, translating quarterly GTM priorities — product launches, competitive moments, seasonal themes — into unified, multi-channel campaign architecture
- Define the narrative arc for each campaign and ensure every channel — content, digital, paid, field, channel/partner, and PR — executes against the same message, audience, and timeline
- Set the standard for how ThreatDown plans, briefs, and launches integrated programs — creating repeatable frameworks other marketers can run with
- Serve as the connective tissue between Product Marketing, Content, Channel Marketing, Field Marketing, Creative, and Sales — ensuring every function knows its role in the plan and when it's due
- Run integrated planning cycles and campaign retrospectives that keep teams aligned, unblock dependencies, and keep programs on schedule
- Partner with Sales and Revenue Operations to make sure integrated programs translate into real pipeline — not just activity
- Represent the integrated plan in leadership reviews, communicating status, risk, and results clearly to stakeholders and executives
- Steward the editorial and campaign calendar so thought leadership, product content, and demand programs reinforce one another instead of competing for attention
- Partner with Content and Product Marketing to shape flagship assets — research reports, webinars, video series — that anchor each integrated campaign
- Protect message and brand consistency across every channel and region a campaign touches
- Define what success looks like for each integrated program — engagement, pipeline contribution, velocity, and brand lift, not just MQLs — and build the reporting to track it
- Partner with Revenue Operations and Analytics to build dashboards that give leadership a real-time view of integrated program performance
- Use campaign data to continuously refine targeting, timing, and channel mix, and to make the case for where to double down
- Mentor and coordinate the work of channel, campaign, and coordinator-level marketers contributing to integrated programs — without necessarily being their direct manager
- Own the tools, templates, and rituals — briefs, calendars, retros — that make integrated marketing run smoothly as ThreatDown scales
- Manage budget allocation across integrated programs, ensuring spend maps to priority and ROI
Skills
- 7–10 years of B2B SaaS marketing experience, with meaningful time in cybersecurity, IT infrastructure, or another complex, technical buying environment
- A track record of building and running integrated, multi-channel campaigns — not just executing one channel well
- Experience partnering across Product Marketing, Content, Demand Gen, Channel, and Sales, with the credibility to align stakeholders who don't report to you
- Sharp strategic instincts paired with a genuine willingness to get into the details — the brief, the asset review, the underperforming campaign
- Strong command of full-funnel metrics and attribution, and comfort with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Excellent storytelling and editorial judgment — you know a strong campaign narrative when you see one, and can push back when one isn't there yet
- Experience managing marketing budgets and making ROI-based tradeoffs
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
- Prior people leadership or dotted-line team coordination experience is a plus
Benefits
- Comprehensive medical, dental, and vision insurance coverage
- Employee Referral Bonus Program
- Wellness programs
- 401k and employer matching for (US Employees)
- Comprehensive Time Off policy
- An opportunity to do something great for yourself and the world!
Company Overview
Company H1B Sponsorship