Note: The job is a remote job and is open to candidates in USA. HelloKindred is a staffing company specializing in marketing, creative, and technology roles. The company is seeking an experienced Integrated Marketing Program Manager to lead end-to-end marketing and event programs, translating stakeholder objectives into audience experiences and managing execution, measurement, and optimization. The role involves coordinating cross-functional teams, content, communications, events, budgets, and AI-enabled workflow improvements.
Responsibilities
- Lead end-to-end marketing programs, including experience management, content, integrated communications, delivery and value tracking
- Translate stakeholder objectives into clear program briefs, defining target audiences, value propositions, messaging, KPIs and measures of success
- Manage program activities and workflows using internal planning and marketing platforms
- Plan and deliver event experiences, including session formats, engagement strategies, attendee acquisition, audience journeys and communications plans
- Develop messaging frameworks, agenda narratives, speaker enablement materials and key content assets
- Manage program milestones, dependencies, roles and responsibilities, budgets and delivery requirements
- Coordinate production, rehearsals, onsite/day-of execution and post-event lead management and follow-up
- Apply audience segmentation and journey mapping to create cohesive experiences across digital communications, content and events
- Own program measurement, including attendance quality, engagement metrics, follow-up conversion and insights reporting
- Partner with stakeholders, creative teams, production resources and other cross-functional teams to deliver high-quality, brand-aligned programs
- Build and engage communities where relevant to support program objectives and ongoing audience engagement
- Apply AI-enabled tools, agents and workflow integrations to enhance marketing and communications processes and improve efficiency
- Where required, provide guidance and quality assurance to team members and lead event teams during onsite delivery
Skills
- * 5-7+ years of experience in B2B marketing, integrated communications, client programs, experiential marketing or a related field
- * Proven experience leading complex marketing programs from strategy and planning through execution, measurement and optimization
- * Strong event and experience management background, including in-person, virtual and/or hybrid programs, production and onsite delivery
- * Excellent stakeholder management skills, with experience working with senior leaders and cross-functional teams in large or matrixed organizations
- * Strong content and communications capabilities, including messaging, storytelling, executive communications, presentations and speaker enablement
- * Demonstrated program management skills, including managing multiple workstreams, timelines, dependencies, budgets and competing priorities
- * Experience with audience segmentation, journey planning and using engagement data and KPIs to evaluate program performance
- * Excellent written and verbal communication skills with strong executive presence and attention to detail
- Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship
- * Experience in professional services or another complex B2B environment is an asset
- * Familiarity with AI-enabled marketing tools, AI agents and workflow automation is an asset
- * Experience leading teams or providing strategic direction and quality assurance is an asset
Benefits
- Remote work arrangement
Company Overview