Note: The job is a remote job and is open to candidates in USA. Hatch is a sleep wellness company that uses technology, habit formation, and gentle guidance to help people build healthier sleep habits. The Integrated Marketing Contractor will lead creative and campaign strategy across paid and organic channels, translating business priorities and customer insights into cohesive campaign strategies. The role will develop campaign narratives and creative briefs, lead cross-functional planning, and use performance insights to improve future campaigns.
Responsibilities
- Lead integrated campaign strategy across paid and organic channels, ensuring each campaign supports Hatch’s brand, customer, and growth objectives
- Translate business goals, product priorities, and customer insights into clear campaign narratives and compelling creative territories
- Develop creative briefs that give internal teams and agency partners the strategic clarity needed to produce distinctive, effective work
- Collaborate with paid and organic channels to adapt creative and messaging to the audience, format, and placement while maintaining a cohesive brand story
- Partner closely with Creative to guide concept development, provide actionable feedback, and ensure work is strategically sound, channel-appropriate, and aligned with the Hatch brand
- Lead integrated campaign kickoffs, and cross-functional working sessions, keeping stakeholders aligned on strategy, responsibilities, timelines, and decisions
- Manage and maintain the growth marketing calendar, ensuring alignment with the global marketing calendar and key milestones across concurrent initiatives. Proactively identify risks, dependencies, and opportunities
- Review campaign performance across paid and organic channels and translate results into clear insights and recommendations for future creative and campaigns
- Balance brand priorities with financial goals when developing creative strategies, ensuring campaigns strengthen long-term customer affinity while delivering measurable business results
- Present campaign strategies, creative recommendations, performance insights, and post-campaign learnings to senior leaders and cross-functional partners
- Create an integrated campaign planning framework that clarifies how paid, owned, and organic channels work together throughout the customer journey
- Build a repeatable creative testing and learning agenda that connects hypotheses, campaign results, and future creative development
- Develop audience, messaging, and creative frameworks that can be used across campaigns while remaining flexible enough for different products and customer segments
- Identify new formats, platforms, partnerships, and cultural moments that can expand Hatch’s reach and relevance
- Execution partner: First and foremost, you excel at writing strong, focused briefs that provide the clarity and direction teams need to develop and implement campaign ideas effectively
- Creative partner: You bring a clear point of view, inspire strong creative work, and provide thoughtful, constructive feedback. You understand how creative drives marketing results and use performance data to challenge assumptions, inform recommendations, and strengthen future campaigns
- Independent leader: You take ownership, create structure, and manage competing priorities without requiring daily direction. You build trust across functions, communicate proactively, and simplify complex strategies to align stakeholders and move teams from discussion to decision
Skills
- We're open to candidates across the U.S. and Canada. However, please note that Hatch is based in California, so we just ask that you're available during PST/PDT hours
- The contractor will work a minimum 30 hours per week
- This role is remote-friendly but must be based in the U.S. or Canada. Hatch is based in California, so we ask that you're available during PST/PDT hours
- 10+ years of experience in integrated marketing, growth marketing, campaign strategy, brand strategy, creative strategy, or a related marketing discipline
- Demonstrated experience leading integrated campaigns across both paid and organic channels, ideally for a consumer, lifestyle, wellness, technology, or direct-to-consumer brand
- A strong portfolio of campaigns that shows how you have translated customer insights and business objectives into creative strategies and measurable results
- Deep understanding of how creative and messaging should adapt across paid social, organic social, digital video, search, email, web, content, influencer, and other customer touchpoints
- Experience developing creative briefs, messaging frameworks, campaign narratives, channel strategies, and testing roadmaps
- Strong knowledge of full-funnel marketing, including awareness, consideration, conversion, retention, and advocacy
- Experience partnering with internal creative teams, media teams, channel owners, and external agencies to deliver integrated work
- Ability to interpret paid and organic performance data and turn results into actionable creative and campaign recommendations
- Strong project leadership skills, with the ability to manage multiple initiatives, timelines, stakeholders, and dependencies
- Excellent written, verbal, and presentation skills, with an ability to communicate clearly and influence stakeholders at different levels
- Strong understanding of consumer behavior, cultural trends, social platforms, and the evolving media landscape
- The ability to ramp quickly, work autonomously, and deliver high-quality strategic thinking in a contract capacity
Benefits
- Remote-friendly work environment with better balance and more flexibility
Company Overview