Note: The job is a remote job and is open to candidates in USA. NPR is a thriving, mission-driven multimedia organization that produces award-winning news and information programming. The Insights Analyst will support data-informed decision making for NPR’s new audience-centric app, focusing on measurement plans, analytics implementation, and extracting insights from complex data sets.
Responsibilities
- This role will support product analytics needs for the NPR App, site, and video, and work closely with the Insights Sr Manager of product analytics
- Develop and manage measurement plans for NPR's owned and operated platforms using Google Tag Manager, and QCing tags after implementation
- Independently write SQL queries to provide performance analytics across app, video, and website datasets
- Maintain primary relationships with stakeholders within Product to support daily analytics needs
- Partner closely with Data Products to consult on App dashboard and tool design based on stakeholder needs
- Partner with a sustainable system of self-service for app analytics
- Support diagnosing and resolving data issues
- Streamline scheduled queries, data summaries, and other infrastructure
- Write guides and documentation for app, video, and website analytics
Skills
- 2+ years demonstrated expertise in SQL and databases
- Experience in BigQuery and/or Dataform
- 2+ years demonstrated expertise in Google Firebase data and app analytics
- Proven expertise with GA4 or similar large, raw datasets of digital behavior
- 2+ years experience making measurement plans for and QCing tags using Google Tag Manager implementation standards
- Experience in Looker
- Proficiency in Excel or Google Sheets, including writing complex formulas, validating data, and automated reporting
- Understanding of the life cycle of data tracking within videos, websites, and/or apps from tagging to analysis to inform measurement plans based on practical usage
- Proven experience working with technical teams in a successful cross-department collaborative environment, in particular creating and executing measurement plans for digital products
- Proven expertise collaborating with team members and stakeholders to assess needs for dashboards and translating those needs into data infrastructure plans
- Ability to initiate work independently with little supervision, as well as in a collaborative team environment
- Self-starter with the ability to work in a constantly changing environment
- Eagerness to contribute to team culture, providing input on standards, stakeholder management, team resources, etc
- Experience in news media
- Proven experience in analyzing data and building statistical models using R or Python
- Proven experience in identifying complex analytical issues that require cross-functional collaboration and building partnerships to solve them
Benefits
- Regular, full-time employees scheduled to work 30 hours or more per week are eligible to enroll in NPR’s benefits options.
- Benefits include access to health and wellness, paid time off, and financial well-being.
- Plan options include medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings to all eligible NPR employees.
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