Note: The job is a remote job and is open to candidates in USA. Peoplelink Staffing Solutions is seeking an Insights Analyst to join their Client’s Growth Marketing team on a 6-month contract. The role involves performing analytical requests across various marketing functions and providing actionable insights through data analysis and visualization.
Responsibilities
- Answer the Hard Questions: Field and execute ad-hoc analysis requests from across the marketing organization, including paid, social, brand, and campaign performance, delivering timely and accurate insights that drive faster and better decisions
- Connect the Dots: Synthesize findings across multiple analyses to surface patterns, tell a coherent story, and make recommendations. Not just report numbers
- Build What People Actually Use: Design and maintain Tableau dashboards that give stakeholders clear, real-time visibility into what's working and what isn't
- Dig Into the Data: Write and optimize SQL queries to extract and analyze data across multiple sources with speed and accuracy
- Automate and Scale: Use Python to streamline repetitive analysis, manipulate large datasets, and tackle more complex analytical challenges
- Build for the Future: Help establish scalable, organized code management practices using GitHub, laying the foundation for a more sustainable insights function
- Communicate Clearly: Translate findings into concise, actionable takeaways for both technical teammates and non-technical stakeholders
- Be a True Teammate: Work closely with the Growth Marketing team day-to-day. You'll be in the mix, not working from a queue
Skills
- Bachelor's degree in Statistics, Mathematics, Economics, Business, Marketing, Computer Science, or a related field
- 2+ years of experience in a data or analytics role; marketing analytics background is a plus
- Strong, proven SQL skills — this is a hard requirement
- Strong, proven proficiency in Python for data analysis and manipulation — this is a hard requirement
- Hands-on Tableau experience building dashboards for real stakeholders — this is a hard requirement
- Experience with GitHub for version control and code management
- Familiarity with marketing concepts: campaign metrics, conversion funnels, audience segmentation
- Thrives in a high-volume, fast-paced environment and can manage multiple requests without losing attention to detail
- Integrity, transparency, and accountability. You hold yourself to a high standard and aren't afraid to admit when you're wrong or ask for help
- Resilient to change and thrives in ambiguity. Comfortable navigating uncertainty and finding structure in uncharted territory
- Experience with A/B testing, research design, statistical analysis, or data testing tools like Optimizely is a plus
- Familiarity with AI tools to enhance analytical workflows is a plus, though strong foundational coding skills are expected and assessed
- Automotive or EV industry experience is a bonus, not a requirement
Company Overview