Note: The job is a remote job and is open to candidates in USA. Salsify is a key leader in the industry, helping brand manufacturers, distributors, and retailers collaborate to win on the digital shelf. The B2B Content Marketing Manager will develop and execute a comprehensive content strategy to solidify the brand's authority in the B2B ecommerce space, focusing on creating high-value, high-quality content and collaborating with executive leadership to support marketing campaigns.
Responsibilities
- Develop and execute a comprehensive B2B content calendar and strategy, designed to solidify our brand as the definitive authority in the space
- Support the advanced stages of the content marketing process — from predictive trend research and ideation to publication, promotion, measurement, and revenue-impact optimization
- Create elite, deeply researched thought-leadership content, including comprehensive whitepapers, trend reports, and strategic blogs that capture enterprise executive attention and drive high-quality pipeline
- Copy edit and refine core content assets to ensure flawless delivery that adheres to an advanced brand voice, tone, and rigorous editorial guidelines
- Write authoritative, high-conversion video scripts and multimedia narratives that translate complex enterprise ecommerce concepts into engaging, digestible content
- Structure and optimize all digital assets to ensure maximum visibility across traditional search engines (SEO) and emerging AI-driven answer engines and LLMs (AEO)
- Conduct high-level interviews with internal and external C-suite executives and industry subject matter experts (SMEs) to extract proprietary insights, data, and market trends
- Track and report on content performance and attribution metrics, collaborating with marketing leadership to assess effectiveness, identify optimization opportunities, and ensure content initiatives meet strict key performance indicators (KPIs)
Skills
- Seven or more years of experience working as an industry journalist, senior content strategist, or a recognized thought leader specifically within the B2B ecommerce, distribution, or manufacturing domain
- Deep domain expertise in the mechanics of enterprise manufacturers and/or distributors with predominantly B2B selling models — how they go to market, and the role product data and ecommerce/digital transformation play in their growth
- Exceptional writing abilities across premium long-form and short-form content types, demonstrating a proven track record of publishing content that shapes industry opinions and moves enterprise buyers
- Advanced, up-to-date knowledge of technical SEO and AEO frameworks, with a practical understanding of how to structure content to be cited by AI search models
- Strong research, fact-checking, executive interviewing, and data-analysis abilities, allowing you to build content based on proprietary market data
- Exceptional project management skills and strategic autonomy, with a proven ability to build a content road map from scratch and deliver premium assets on schedule with minimal oversight
- Strong cross-functional collaboration skills, with experience working alongside executive stakeholders, as well as web, creative, marketing, and product teams
- Familiarity with the buying dynamics of dealer-, distributor-, and channel-led commerce and the industrial sectors we serve
- An existing personal brand, following, or frequent publication record within the enterprise technology or industrial distribution, B2B manufacturing, or MRO ecosystem
- Familiarity with the supporting technology — product information management (PIM) systems, enterprise resource planning (ERP) systems, ecommerce platforms
Benefits
- Some eligible roles may also have a commission plan or a bonus incentive
- All Salsify employees receive equity in the form of stock options
- All full-time employees are invited to participate in our Total Rewards plan, which includes health & medical benefits, flexible spending accounts, flexible PTO, and more
Company Overview