Note: The job is a remote job and is open to candidates in USA. Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without hidden fees or compounding interest. The GTM Strategy & Operations Lead owns go-to-market execution for a product line or segment, translating product and pricing initiatives into rollout plans, enablement, field processes, and adoption tracking. The role partners cross-functionally and uses performance data to identify launch risks and improve execution.
Responsibilities
- Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward
- Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal
- Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the rep's reasons to believe
- Build and maintain the materials, processes, and playbooks the field needs
- Sit close to the field, and turn what you hear into recommendations for Product Marketing
- Analyze performance data to find where a launch is stalling, and flag risks early
Skills
- A track record of owning a go-to-market motion or product line end to end, rollout through adoption, within a defined scope
- You've been handed vague "go make this work" instructions, then built a solution that resonated with stakeholders and customers
- Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing
- Comfort translating product and pricing strategy into practical, field-ready execution
- Solid analytical instincts: you use adoption and performance data to decide what to do next, not just to report what happened
- Clear, action-oriented writing and speaking
- You do your best work in ambiguity and move fast without waiting to be told the approach
- Familiarity with merchant, payments, or fintech ecosystems is a must-have
- Please note that visa sponsorship is not available for this position
- 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment
Benefits
- Equity rewards may be included as part of the total compensation package.
- Monthly stipends for health, wellness and tech spending may be included as part of the total compensation package.
- 100% subsidized medical coverage, dental and vision for you and your dependents.
- Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
- Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
- Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
- ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
- Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment.
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