Note: The job is a remote job and is open to candidates in USA. Fullbay is hiring a GTM Enablement Program Manager to own readiness and performance across its Marketing, BDR, and Sales teams. The role leads launch readiness, sales enablement programs and content governance, Revenue Team onboarding, and measurement of program outcomes.
Responsibilities
- Holds direct working relationships with Sales, BDR, and Marketing leadership, Product Marketing, and Sales Operations to surface enablement needs, define problems, and align on what success looks like before work begins
- Conducts discovery to understand audience, business context, and the behavior change a program is meant to drive
- Translates ambiguous asks into clearly scoped programs with defined audiences, outcomes, and success measures
- Partners with Product Marketing so that positioning, customer education, and rep enablement tell one story — built once, framed for each audience
- Owns launch and change readiness for the go-to-market motion — translating product releases, pricing and packaging changes, and process changes into what Marketing, BDR, and Sales need to know, say, and do differently
- Builds the readiness plan for each launch, sequences enablement against the launch calendar, and confirms readiness before go-live
- Sequences and prioritizes work across a portfolio of concurrent launches and programs, flagging collisions and dependencies early
- Builds and maintains talk tracks, plays, discovery guides, objection handling, and demo narratives grounded in Fullbay's sales methodology and GTM motion
- Designs and delivers sales skills programs to anyone at Fullbay who sells, including Customer Success on expansion motions, with reinforcement materials and coaching guides that put the skill in managers' hands
- Reviews call recordings against talk-track and methodology standards, and turns what the data shows into coaching content and program adjustments
- Owns the enablement content management system — intake, taxonomy, versioning, freshness, and retirement — across every enablement asset the function produces
- Sets and enforces content governance standards so materials stay current, accurate, and easy to find for every customer-facing team
- Runs the intake path for enablement requests and reports turnaround, asset freshness, and retirement rate
- Owns the Revenue Team onboarding foundation — the shared curriculum every customer-facing hire completes — in partnership with People Experience, including systems provisioning and day-one access
- Designs manager-led onboarding playbooks and sets the expectation that managers reinforce and deliver, with Enablement building and validating rather than carrying every session
- Owns program execution end-to-end — building timelines, managing deliverables, coordinating stakeholders and SMEs, and driving initiatives to completion against deadlines
- Maintains project plans and status, keeping initiatives, deliverables, and owners current and visible
- Manages multiple time-sensitive programs simultaneously in a fast-changing environment, making independent decisions on how outcomes are achieved
- Defines and owns the measures for GTM programs — talk-track adherence in call recordings, Salesforce hygiene and process compliance on enabled motions, launch readiness on time, content freshness and intake turnaround, and onboarding completion and time to productivity
- Reports program influence on win rate, average deal size, cycle length, and attach rate of additional products on enabled plays, and uses that data to recommend what to continue, adjust, or retire
- Uses Claude and other AI tools to accelerate drafting, program management, content development, and analysis, and participates in Fullbay's AI Builders Cohort
- Adheres to all confidentiality and compliance regulations
- Performs other duties as assigned
Skills
- 3–5 years of experience in sales enablement, revenue enablement, sales operations, or a closely related GTM function
- Demonstrated experience owning programs or processes end-to-end — from definition and documentation through delivery, measurement, and handoff
- Experience building sales-facing enablement content (talk tracks, plays, training materials, coaching guides, or similar) and delivering it live
- Fluency across the full enablement lifecycle — discovery, strategic alignment, program management, content development and delivery, and measurement
- Process design and documentation skills — able to turn an undefined workflow into a documented, tracked, governed system
- Strong program and project management skills, with the ability to hold multiple concurrent launches without losing the thread
- Confident facilitator; able to deliver skills training to experienced sellers and produce the reinforcement that makes it stick
- Excellent written and verbal communication; able to build clear, polished content and explain ideas to technical and non-technical audiences alike
- Self-directed professional judgment — makes decisions, proposes strategic ideas, and executes without needing to be told how
- Comfortable holding manager-tier stakeholder relationships directly and operating with autonomy in a fast-moving function
- Working knowledge of Salesforce and conversation intelligence tools; interest in and comfort with AI tools
- Bachelor's degree in Business, Communications, Marketing, Education, or related field (Preferred)
- Claude experience a plus
- Familiarity with the Sandler Selling methodology a plus, but not required
Benefits
- Remote work
Company Overview