Note: The job is a remote job and is open to candidates in USA. Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions. The Growth Workflow Manager (Performance & Paid Growth) will define automation workflows for paid growth and work alongside the build team to implement intelligent systems that enhance performance marketing efforts.
Responsibilities
- Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing
- Work directly with the build team to translate your workflow specs into working agent automations
- QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it
- Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it
- Define knowledge base inputs for the paid growth agents, what rules, guardrails, and campaign logic should be codified and kept current
- Monitor workflow performance and continuously improve, this system compounds with your input, it does not run itself
- Extend your systems thinking to other growth levers, CRO, incentives, referrals, and lifecycle, as the engine expands across growth functions
Skills
- 4+ years in performance or paid growth, you have run campaigns at scale across major paid channels and understand the mechanics deeply
- Systems thinking, you can map a growth workflow as a series of triggers, decisions, actions, and measurements. You think in logic, not just tactics
- Comfort with data, you can read a performance dashboard, interpret signal from noise, and define what an agent should optimize for
- Prompt engineering curiosity, you don't need to be an engineer, but you are willing to learn how to communicate with AI systems precisely and improve their outputs
- Strong written communication, the workflow specs you write become the blueprints engineers build from. Clarity matters
- High agency, you define the work, you don't wait for it to be defined for you
- Experience with marketing automation, CRM, or lifecycle messaging systems
- Exposure to A/B testing and experimentation frameworks
- Background in fintech, consumer financial products, or regulated industries
- Any hands-on experience with workflow automation or no-code orchestration tools
Company Overview