Note: The job is a remote job and is open to candidates in USA. HowGood is the industry leader in food sustainability data, working with major food and beverage companies to measure and reduce environmental impact. As a Growth Marketing Manager, you will shape and execute the growth strategy, develop valuable content, and drive engagement to establish HowGood's Reduction Network as a leader in sustainability within the food and beverage industry.
Responsibilities
- Define and sharpen how HowGood's Reduction Network is understood in the market
- Develop messaging that responds directly to the challenges and opportunities being faced in the global F&B ecosystem
- Partner with Product Marketing and Communications to keep Reduction Network messaging consistent across all channels
- Produce thought leadership that advances real industry conversations, including white papers, webinars, and event programming that shape how the industry is thinking about sustainability
- Maintain a high editorial bar. Substance over volume
- Develop and execute campaigns that grow awareness and engagement among target segments. This includes execution via digital channels, events, webinars, and HowGood’s software platform
- Own social media strategy for this category, building HowGood's voice as a credible and relevant presence in sustainability and food industry conversations
- Test, measure, and iterate
- Work with Sales and Product Marketing to translate market engagement into pipeline through enablement materials, training, pitch development, and clear ROI narratives
- Identify signals across our user base that indicate readiness for deeper partnership and build conversion campaigns accordingly
Skills
- 4–6 years in marketing with meaningful experience in positioning, content strategy, or GTM — ideally in B2B SaaS, sustainability, or food and agriculture
- A portfolio demonstrating both creative range and measurable impact
- Experience running multichannel campaigns with clear performance tracking
- Experience with Product-Led Sales motions a strong plus
- Familiarity with F&B industry, sustainability reporting, or climate tech is a strong plus
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