Note: The job is a remote job and is open to candidates in USA. Pearl is transforming dentistry through artificial intelligence. The Growth Marketer will own the full-funnel demand engine, managing paid acquisition strategies and lifecycle marketing to drive revenue and optimize conversion rates.
Responsibilities
- Own full-funnel paid strategy and hands-on execution across Meta, Google (Search, PMax, Demand Gen), LinkedIn, and industry/endemic dental channels
- Own CAC, ROAS, CPA, and demo-set targets, and manage budget allocation and pacing across channels and across SMB and DSO/enterprise audiences
- Run weekly optimization cycles — bids, budgets, audiences, placements, and landing-page routing — cutting waste quickly
- Partner with Studio and Brand/Comms on high-performing ad creative and structured creative testing
- Own Pearl's full email and lifecycle program: pre-demo nurture, confirmation and reminder sequences, cancellation recovery, no-show re-engagement, post-demo follow-up, and dormant-lead reactivation
- Build differentiated nurture tracks for both motions — SMB (product-led) and DSO/enterprise (sales-led)
- Treat demo show-rate and demo completion as primary KPIs, systematically closing the gap between booked and completed demos
- Continuously test subject lines, timing, cadence, and offers
- Serve as the marketing team's hands-on HubSpot owner across workflows, lifecycle stages, properties, lists, and segmentation
- Own the integrity of conversion tracking end-to-end — platform pixels, server-side/CAPI, UTM discipline, and offline/CRM conversion imports — so paid and lifecycle both tie cleanly back to the CRM
- Design and maintain automated workflows (recovery sequences, routing, deal creation, campaign-influenced attribution), upholding data hygiene in partnership with RevOps
- Ensure clean marketing-to-sales handoffs in the CRM
- Build and maintain unified full-funnel dashboards spanning paid performance, funnel conversion, show-rate, and lifecycle
- Partner with RevOps to keep attribution accurate and consistent with the CRM source of truth
- Run a weekly reporting and experimentation rhythm that turns learnings into the next round of tests across both paid and lifecycle
Skills
- 5–7+ years in full-funnel growth or demand-gen marketing at a B2B SaaS company, with genuine hands-on depth in both paid media and lifecycle/marketing operations
- Hands-on expertise across Google Ads and Meta Ads Manager
- Proficiency in LinkedIn Campaign Manager
- Deep fluency in HubSpot (workflows, lifecycle stages, email, reporting)
- A track record of owning efficiency metrics directly (CAC, ROAS, CPA) and knowing how to move them
- A strong email/lifecycle marketer and a strong paid operator in one — a rare combination
- Deep fluency in conversion tracking: pixels, CAPI/server-side, UTMs, and offline/CRM conversion imports
- Highly analytical, comfortable living in dashboards; GA4 literacy a plus
- Experience across both SMB (volume and efficiency, product-led) and enterprise/ABM (account targeting) motions
- A systems builder who thrives owning a broad mandate on a compact, high-caliber team
- Experience advertising in healthcare or other regulated categories
- A dental/medical vertical
- SQL/advanced reporting depth
Benefits
- Competitive compensation and benefits
- Professional development and training opportunities
- Flexible, uncapped PTO
- Remote-first work environment, with preference for candidates based near Pearl's office hubs in Los Angeles, San Francisco, Salt Lake City, or New York City.
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