[Remote] Growth Manager

Note: The job is a remote job and is open to candidates in USA. Grey is seeking a Growth Manager, Paid Acquisition to lead and scale paid marketing across West Africa, MENA, the United Kingdom, and the NRI corridor. The role will manage campaign operations across multiple advertising platforms, collaborate with Growth, Data, Engineering, and CRM teams, and oversee campaign strategy, creative briefing, audience segmentation, budget allocation, and performance reporting.

Responsibilities

• Lead and scale Grey’s paid marketing across West Africa, MENA, the United Kingdom, and the NRI corridor
• You will be a hands-on campaign operator with a strong track record of driving cost-efficient KYC completions across Meta, TikTok, Google Ads, X Ads, and Apple Search Ads
• In this role, you will work closely with Growth, Data, Engineering, and CRM teams to build, optimize, and expand Grey’s paid acquisition across multiple markets and corridors
• You’ll own every stage of the campaign lifecycle, from strategy and architecture to creative briefing, audience segmentation, budget allocation, and performance reporting, ensuring user acquisition remains at or below cost-per-KYC targets

Skills

• A strong track record of driving cost-efficient KYC completions across Meta, TikTok, Google Ads, X Ads, and Apple Search Ads

Company Overview

As the digital economy continues to grow globally, there’s a growing demand for efficient and accessible financial solutions for digital nomads. It was founded in 2020, and is headquartered in Middletown, Delaware, USA, with a workforce of 51-200 employees. Its website is https://grey.co.