Note: The job is a remote job and is open to candidates in USA. YIBI Hantang is a brand growth and strategic partnership platform supporting international fashion, beauty, fragrance, wellness, and lifestyle brands exploring growth opportunities in China. The Growth Manager will identify trends and evaluate market-expansion opportunities, provide consumer and brand strategy insights, and support category-development, localization, and strategic partnership projects.
Responsibilities
- Identify emerging consumer and brand-growth trends across beauty, fragrance, wellness, fashion, and lifestyle
- Evaluate growth opportunities for international brands entering new markets
- Provide insights into consumer behavior, brand positioning, and growth strategies
- Support market-expansion and category-development projects
- Identify emerging brands with strong international growth potential
- Contribute to discussions around China-market strategy and localization
- Support selected strategic partnerships and brand-growth projects
Skills
- • Experience in growth, marketing, business development, consumer strategy, or brand management
- • Strong understanding of modern consumer behavior and brand-growth models
- • Strong analytical, commercial, and communication skills
- • Growth Strategy
- • Brand Growth
- • Consumer Insights
- • Market Expansion
- • Beauty & Wellness
- • Lifestyle Brands
- • Business Development
- • Remote, contract-based and project-oriented
- • Experience with beauty, wellness, fragrance, fashion, lifestyle, or consumer brands is preferred
- • Experience with emerging, founder-led, or international brands is an advantage
Benefits
- Remote, contract-based and project-oriented.
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