Note: The job is a remote job and is open to candidates in USA. Sharp Performance connects frontline professionals with 1:1 performance coaches through a mobile platform designed to support law enforcement, firefighters, EMS, and military communities. The Growth & Lifecycle Marketer will build the marketing engine by running growth experiments, creating demand and lifecycle campaigns, optimizing funnel conversion, and using data to identify scalable opportunities.
Responsibilities
- Test new channels, campaigns, messaging, audiences, and ideas to find what drives growth
- Create campaigns that generate awareness, engagement, and qualified opportunities across our target markets
- Build email campaigns, nurture sequences, onboarding programs, and re-engagement campaigns that move prospects and customers through the funnel
- Look at every stage of the funnel and identify where we're losing people—and what we can do to improve it
- Build campaigns, workflows, automations, lists, and experiments directly in tools like HubSpot and Clay
- Work closely with RevOps to improve segmentation, automation, lead routing, data quality, and the marketing-to-sales handoff
- Partner with Product Analytics to understand customer behavior, measure performance, and identify opportunities for growth
- Launch something, measure it, learn from it, and make it better. Then do it again
- We're still building the playbook. You'll be expected to identify opportunities we haven't thought of yet
Skills
- You're curious
- You're analytical
- You like figuring things out
- 2–4 years of experience, ideally at a Seed, Series A, or Series B startup where you've had to wear a lot of hats
- You've actually run experiments and tested ideas—not just read about growth marketing
- You're a builder. You'd rather launch something yourself than spend three weeks writing a brief for someone else
- You enjoy working with data, identifying patterns, forming hypotheses, and measuring results
- Comfortable learning new tools and technology
- Experience with HubSpot, Clay, or similar platforms is a plus
- You like figuring things out. Give you a problem and you'll find a way to solve it
- You don't need a playbook to get started. You can come up with an idea, figure out how to execute it, and learn from the result
- You enjoy working across Marketing, Sales, RevOps, and Product Analytics
- You care about outcomes. You want to know whether your work actually moved the needle
Benefits
- Real Ownership: You won't be handed a narrow piece of the marketing machine. You'll have the opportunity to build meaningful parts of it.
- Career Growth: This is an opportunity to grow into a larger growth, demand generation, or lifecycle marketing role as the company scales.
- Medical, dental, and vision.
- Flexible PTO: Recharge and stay sharp, no micromanagement.
- 401(k) with Company Match: We invest in your future.
- Performance Coaching: Access to the same elite performance coaches we offer our clients.
Company Overview