Note: The job is a remote job and is open to candidates in USA. Adobe is a leading company that empowers creativity through innovative platforms and tools. They are seeking a Group Content Strategy Manager to lead the team responsible for content and storytelling for Adobe.com, ensuring a cohesive and emotionally resonant user experience across various digital touchpoints.
Responsibilities
- Lead and grow a team of content strategists supporting Adobe.com experiences
- Define strategic direction for content and storytelling across interconnected web experiences, ensuring coherence across journeys, surfaces, and touchpoints
- Partner closely with Design and Content leadership to shape highly crafted, emotionally resonant experiences that reflect Adobe’s brand, design sensibility, storytelling standards, and quality standards
- Elevate the quality of storytelling, copywriting, naming, messaging, and information architecture across highly visible customer-facing experiences
- Help shape the end-to-end Adobe.com experience - balancing clarity, emotional connection, conversion, and ecosystem consistency
- Establish scalable systems, frameworks, governance models, and operational processes that improve consistency, quality, and collaboration across the ecosystem
- Drive alignment across Product, Marketing, Design, Engineering, and other stakeholders to support connected audience journeys and shared decision-making
- Define the future operating model for content strategy across Adobe.com
- Bring clarity and direction to fast-moving and ambiguous initiatives, helping teams navigate prioritization, quality, and organizational complexity
- Mentor and develop content strategists, copywriters, and emerging leaders, strengthening storytelling, strategic thinking, systems thinking, influence, and leadership capabilities across the team
- Partner with leaders across Adobe Design to strengthen content and storytelling standards, cross-functional collaboration, and organizational alignment across Adobe’s ecosystem
Skills
- Significant experience leading content, copywriting, editorial, or storytelling teams across large-scale digital ecosystems, customer journeys, or highly visible consumer-facing experiences
- 10+ years of experience in copywriting, editorial, storytelling, content strategy, digital experience, or related disciplines
- 8+ years of people management experience, including experience leading senior individual contributors and/or managers through organizational complexity and change
- Proven experience building and scaling high-performing teams, operating models, and cross-functional partnerships
- Exceptional storytelling, editorial, and copywriting instincts, with a strong point of view around craft, quality, and digital experience
- Strong systems-thinking skills and experience creating scalable frameworks, governance models, content systems, messaging architectures, taxonomies, and information architectures
- Experience influencing strategic decisions and driving alignment across senior leaders and cross-functional stakeholders
- A demonstrated ability to create operational clarity and drive execution across large, matrixed organizations
- Strong understanding of how storytelling, interaction, structure, and visual design work together to shape end-to-end digital experiences
- Outstanding communication, collaboration, and leadership skills
- Experience leading storytelling or copy teams for highly crafted, design-forward customer experiences
- Experience working on large-scale web ecosystems, audience journeys, or conversion-focused customer experiences
- Experience working within centralized design organizations or embedded/hybrid operating models
- Experience contributing to or shaping design systems, storytelling frameworks, voice and tone systems, and content governance programs
- Familiarity with experimentation, optimization, or conversion-focused experience design
Company Overview
Company H1B Sponsorship