Note: The job is a remote job and is open to candidates in USA. POP is seeking a GA4 Web Analytics Contractor to support its Marketing Intelligence work. The role focuses on manually extracting and analyzing GA4 data, producing quarterly and ad hoc cross-channel reports, evaluating digital performance trends, and translating insights for technical and non-technical stakeholders.
Responsibilities
- Design and document GA4 measurement plans using events, parameters, and user properties, with a modern, event-based approach (not pageview-centric or UA-style thinking)
- Implement and manage GA4 via Google Tag Manager (GTM), including custom events, enhanced measurement tuning, cross-domain tracking, and consent-aware tagging
- Perform ad hoc analysis and create quarterly reports across multiple accounts; data stream is not integrated with; GA4 data streams are not currently integrated, and integration is not planned for this project. As a result, all reporting/data pulls will continue to rely on manual extraction via the GA4 native interface
- Define, implement, and validate structured data layers (e.g., ecommerce and content interactions), and troubleshoot tracking using GTM Preview, GA4 DebugView, and browser-based developer tools
- Configure GA4 custom definitions and build actionable analyses using GA4 Explorations, rather than relying solely on default dashboards
- Identify data discrepancies, validate event schemas, diagnose tracking issues, and clearly explain GA4 data behavior to both technical and non-technical stakeholders
Skills
- The ideal candidate, using the GA4 platform and manually extracting data via the GA4 native interface, has experience producing quarterly, ad hoc, and cross-channel reporting, and is comfortable analyzing performance trends QoQ and YoY
- We are seeking someone with foundational knowledge in digital marketing, demonstrated through relevant credentials or certifications, to clearly differentiate themselves as a marketing analyst rather than a general business analyst
- 2+ years of GA4 experience with a deep expertise in GA4's event-based measurement model
- Comfortable working within GA4's native interface for data extraction, as this role does not involve building or managing data stream integrations
- Hands-on experience implementing GA4 for web properties
- Strong understanding of GA4 conversions, attribution models, event deduplication, and how GA4 differs from UA in session logic and funnel analysis
- Experience designing and debugging data layers
- Proficiency with custom dimensions, custom metrics, and advanced reporting
- Working knowledge of conversion modeling and attribution
- High attention to detail, and strong personal QA process are essential
- Ability to connect data trends to business context and outside factors (market shifts, competitor moves, news events), not just what's in the analytics
- Anticipates follow-up questions and answers them before being asked
- Minimum of 3 years' experience working at/for a Digital Marketing Agency
- Ability to work approximately 20 hours per week based on business needs and mutual fit
- Experience with Adobe Analytics or Adobe Customer Journey (CJA) is a plus
Benefits
- Contract role estimated at approximately 15–20 hours per week
- Hours can be worked flexibly provided deadlines and collaboration needs are met
- Potential for extension
Company Overview
Company H1B Sponsorship