Note: The job is a remote job and is open to candidates in USA. Rare Beauty Brands is a fast-growing portfolio of innovative beauty and skincare brands. They are seeking a Fractional Shopify E-Commerce Lead to serve as the hands-on technical owner of their DTC ecommerce platform, focusing on stabilizing and improving the current Shopify environment while shaping a broader connected commerce strategy.
Responsibilities
• Work directly inside a custom, layered Shopify theme (Liquid, JS, CSS, JSON templates) to build, troubleshoot, and improve site functionality
• Diagnose and resolve product display, metafield, and schema issues (e.g., bundle/PDP configuration conflicts) quickly and independently
• Build and QA promotional mechanics: GWP setups, BOGO logic, discount configuration, and landing pages, ahead of key promotional windows
• Manage the app ecosystem: install, configure, troubleshoot, and evaluate Shopify apps, and flag conflicts before they hit the live site
• Maintain clean documentation and SOPs so the theme and its logic are legible to the next person, not just to you
• Work closely with the EVP of Brand & Digital to shape and sequence technical priorities, bringing your own point of view on what should happen and how
• Flag technical constraints, trade-offs, and platform risks early and in plain language, so decisions can be made quickly
• Support promotional and launch calendars with reliable, on-time technical delivery
• Serve as a technical sounding board for the connected commerce strategy development (loyalty, personalization, subscription, data unification)
• Flag where the current Shopify setup will help or hinder that direction, and where technical debt should be addressed now versus later
• Provide informed input on platform, app, and integration choices without owning the strategic roadmap itself
Skills
• Deep, demonstrable expertise in Shopify Liquid theme development — comfortable inside complex, heavily customized or multi-layered themes, not just out-of-the-box builds
• Strong working knowledge of Shopify APIs, metafields, apps, and the Shopify Plus feature set
• 5+ years of hands-on, technical ecommerce execution (not primarily strategy or account management)
• Proven ability to own execution independently in a fast-moving DTC environment with minimal oversight
• Clear communicator who can explain technical tradeoffs to non-technical stakeholders without over-explaining
• Comfortable in a fractional or contract structure, managing priorities across a defined scope of work
• A track record of finding a way around a blocker rather than stopping at it, and a preference for shipping and testing over endless planning
• Beauty, skincare, or consumer products experience
• Experience with subscription platforms (e.g., Ordergroove or similar) or replatforming a subscription program
• Familiarity with connected commerce concepts: loyalty, personalization, and customer data unification
• Based in the Los Angeles area
Company Overview
• Rare Beauty Brands is a genuine innovation with unbridled creativity. It was founded in 2014, and is headquartered in Norwood, Massachusetts, USA, with a workforce of 11-50 employees. Its website is https://rarebeautybrands.com/.