Note: The job is a remote job and is open to candidates in USA. 52 Limited is recruiting on behalf of an unnamed funded, early-stage AI technology startup transforming the home services industry. The Founding Growth Designer will own and optimize the customer acquisition funnel, creating and testing consumer-facing digital experiences and copy to improve conversion.
Responsibilities
- Own the creative direction, design, and optimization of consumer-facing landing pages, website experiences, and conversion funnels
- Concept and execute visually compelling, high-performing digital experiences that balance exceptional design with measurable business results
- Write persuasive headlines, messaging, calls to action, emails, and other customer-facing copy that drives engagement and conversion
- Design, build, and launch landing pages independently using modern front-end technologies and AI-powered coding tools such as Cursor, Claude Code, or similar
- Develop and execute A/B tests, experimenting with design, messaging, layout, and user experience to improve conversion rates
- Analyze customer behavior, funnel performance, and test results to identify opportunities for improvement
- Collaborate with the founder, performance marketing, and engineering teams to align creative concepts with acquisition goals
- Establish reusable design components and landing page systems that enable rapid experimentation and deployment
- Move quickly from concept to production, continuously testing new ideas and refining what works
- Champion exceptional design quality while helping a small, ambitious team move faster and execute at a high level
Skills
- An exceptional portfolio showcasing beautifully designed, consumer-facing websites and landing pages, with outstanding typography, layout, visual hierarchy, and attention to detail
- Strong visual design skills and a demonstrated ability to create distinctive, polished digital experiences
- Experience designing and optimizing landing pages, websites, or digital acquisition funnels for consumer brands, DTC businesses, or high-growth startups
- Excellent copywriting skills and the ability to develop compelling messaging that connects with customers and drives action
- Hands-on experience building and launching websites or landing pages, ideally using AI-assisted development tools such as Cursor, Claude Code, or similar
- A working understanding of front-end development and the ability to collaborate effectively with engineers
- Familiarity with A/B testing, conversion rate optimization, and performance metrics, with an eagerness to experiment and learn
- A strong sense of ownership, creative curiosity, and the ability to work independently in a fast-moving startup environment
- A bias toward action. You'd rather launch, learn, and iterate than spend weeks perfecting a presentation
- Please include a link to your portfolio featuring live websites or landing pages you've personally designed and built
- Recognition from platforms such as Awwwards or similar design communities is a strong plus
- Experience at an early-stage startup or in a founding design role
- A background in DTC, e-commerce, consumer technology, marketplaces, or conversion-focused creative agencies
- Award-winning or publicly recognized web design work
- Experience creating reusable landing page systems and leveraging AI tools to accelerate design and development
- Examples of design changes or experiments that produced measurable improvements in conversion
Benefits
- Remote within the United States, with a preference for West Coast candidates and availability during Pacific Time business hours.
- Finalists will participate in a paid, hands-on working session involving a real customer funnel and live design/build exercise.
Company Overview