Note: The job is a remote job and is open to candidates in USA. Webflow is hiring a Financial Analyst, GTM to support its go-to-market leaders with trusted financial views and faster, more efficient planning. The role owns GTM expense forecasting, headcount planning, revenue metric integrity, churn and renewal analysis, and reporting for business decisions.
Responsibilities
- Own the GTM expense plan and forecast, covering headcount and non-headcount spend, and turn it into executive-ready commentary for Sales, Marketing, and Customer Success leaders on variances, risks, and investment tradeoffs
- Manage GTM headcount planning and capacity, including hiring plans, ratios such as quota-carrying reps to sales support, and attrition, and flag drift from targets before it affects the forecast
- Reduce manual effort in planning by improving Workday and Adaptive Planning workflows, removing manual tagging, and setting materiality thresholds so non-headcount forecast updates focus on spend that moves the outlook
- Own the single source of truth for ARR and ATR across our Sales and Self-Serve models, auditing the ARR in Salesforce and the data warehouse, documenting metric definitions, and resolving breaks with Revenue Operations, Data and/or Accounting
- Run the monthly churn, renewal, and write-off review with GTM partners, preparing the analysis, root-cause commentary, and forecast implications leaders use to make decisions
- Synthesize multi-source data from Salesforce, the data warehouse, Workday, and NetSuite into clear metrics, KPIs, and business narratives that inform GTM leadership decisions
- Build working relationships across Finance, Accounting, Procurement, and GTM to drive alignment without formal authority, and automate recurring reporting with SQL, spreadsheets, and AI tools
Skills
- BS / BA college degree in Finance, Accounting, Economics, or a related field, or relevant experience
- 3+ years of experience in FP&A, corporate finance, investment banking, consulting, or public accounting
- Strong proficiency in Excel or Google Sheets, including building models from raw data
- Have a working understanding of SaaS metrics such as ARR, NRR, GRR, churn, and renewals, and can trace them back to source data in Salesforce and the data warehouse
- Enjoy partnering with Sales, Marketing, and Customer Success leaders and can explain financial results in plain terms to non-finance audiences
- Notice manual work and fix it, whether with SQL, spreadsheet automation, or AI tools
- Bring accounting fluency, including accruals and the monthly close
- Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact
- Valid right to work authorization depending on the country of employment
- Experience in SaaS or a subscription business is preferred
- A CPA and a Big 4 background is preferred
Benefits
- Every permanent Webflower receives equity (RSUs) in the growing, privately held company.
- Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
- 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents; inclusive care for family planning, menopause, and midlife transitions.
- Flexible vacation, paid holidays, and a sabbatical program.
- Access to mental health resources, therapy and coaching.
- A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
- Monthly stipends with localized support for work and wellness expenses — from Wi-Fi to workouts.
- All full-time, permanent, non-commission employees are eligible for the annual WIN bonus program.
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