Note: The job is a remote job and is open to candidates in USA. Flexera is a pioneer in Hybrid ITAM and FinOps, providing SaaS solutions for technology value optimization. They are hiring a Field & Partner Marketing Manager to lead regional marketing across NAM territories, focusing on building pipeline and executing integrated programs.
Responsibilities
- Build and own a regional marketing plan that aligns Flexera's corporate strategy, NAM sales priorities, and local market dynamics
- Maintain a rolling 6+ month plan, refreshed continuously based on pipeline performance, intent data, and market feedback
- Develop and pressure-test ideas with sales and marketing leadership, securing alignment before execution
- Localize and activate global campaigns (DGF, ABM, intent-driven, event-driven) to fit NAM market dynamics and territory needs
- Select the right mix of channels and tactics - events, webinars, digital, and executive engagement - to hit pipeline goals
- Design programs against the "Metrics that Matter" and track performance end-to-end
- Partner closely with Global Partner Marketing to build and activate co-marketing plans with priority NAM partners (VARs, MSPs, GSIs, hyperscalers)
- Serve as a contact for partner engagement and joint pipeline generation across the NAM channel
- Execute against the marketing contribution model - pipeline sourced, pipeline influenced, and contribution to bookings
- Monitor pipeline and bookings continuously, adjusting plans to optimize ROI
- Equip SDRs and sales with the assets, plays, and follow-up motions needed to progress pipeline and accelerate opportunities
- Act as a marketing voice with NAM sales leaders - presenting plans, results, and recommendations with clarity and confidence
- Build constructive relationships across GTM (sales, SDR, partner, CX, product marketing), managing expectations and pushing back when needed
- Proactively surface field insights and needs to the broader marketing organization to keep priorities aligned
- Select and manage strategic vendors in line with privacy, compliance, and procurement requirements
- Negotiate scope, terms, and pricing in partnership with procurement
- Accurately manage budget, forecast spend, and report on ROI
Skills
- 5+ years of B2B marketing experience in the tech/software/SaaS industry, with demonstrated field marketing impact
- Strong business acumen and the ability to translate sales priorities into measurable marketing strategies
- Proven application of modern marketing approaches - ABX/ABM, event marketing, partner marketing, and value-based selling motions
- Customer-first mindset; able to balance pipeline urgency with a high-quality buyer experience
- Working knowledge of the NAM partner ecosystem (VARs, MSPs, GSIs, hyperscalers) and experience activating it for joint pipeline
- Strong project management skills with a track record of running integrated campaigns and events end-to-end
- Experience collaborating with SDR/BDR, product marketing, enablement, and partner sales teams in a fast-paced environment
- Excellent written and verbal communication skills in English; meticulous attention to detail
- Proficiency with Salesforce, marketing automation (e.g., Marketo), webinar platforms, and ABM tools (e.g., 6sense)
- A proactive, resourceful attitude and comfort operating in ambiguity
- Willingness to travel across NAM as needed
- Bachelor's degree in marketing, business, or communications
Benefits
- Remote
- Full time
Company Overview