Note: The job is a remote job and is open to candidates in USA. Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. They are seeking a strategic Field Marketing Manager to own and scale their hosted events program across North America, focusing on designing and executing high-impact experiences that deepen relationships with key target accounts.
Responsibilities
- Own the end-to-end strategy and execution of Synthesia's 1:1 and 1:few hosted events program across North America, executive dinners, VIP roundtables, bespoke account activations, and curated intimate experiences for target buying groups
- Partner closely with the ABM Manager to align hosted event programs to account prioritisation, buying stage, and strategic account plans — ensuring every event has a clear account objective and follow-through plan
- Collaborate with Sales and SDR teams to identify the right accounts, contacts, and moments for hosted event outreach, and ensure tight pre- and post-event coordination
- Design event experiences with a deliberate commercial outcome in mind: opening new opportunities at target accounts, accelerating stalled pipeline, and strengthening multi-threaded relationships within key buying groups
- Develop compelling event concepts, themes, and agendas that resonate with senior buyers and create genuine value beyond the pitch
- Manage all logistics end-to-end: venue sourcing, vendor management, invitations, attendee experience, on-site execution, and post-event follow-up
- Continuously track and report on hosted event performance — measuring sourced and influenced pipeline, opportunity progression, and ROI in partnership with Marketing Ops
- Support our ABM Manager with 1:few account-based campaign activations where a physical or virtual hosted component adds lift
- Travel across North America to execute events as needed — flexibility to travel regularly is a key part of this role
Skills
- 4-7 years of B2B field marketing experience, ideally in SaaS or high-growth tech
- Proven track record of designing and executing hosted events programs — executive dinners, roundtables, VIP activations — with clear pipeline outcomes
- Direct experience working alongside or within an ABM function, translating account intelligence into targeted field marketing programs
- Strong background partnering with Sales and SDR teams on account-based outreach, pre-event targeting, and post-event follow-through
- Experience running 1:1 and 1:few event formats alongside broader field programs — you understand both motions and when to use each
- Experience with pipeline attribution and reporting, including sourced vs influenced opportunity tracking
- Deep understanding of account-based marketing principles and how field marketing programs can be built around account intent and buying stage
- Strong event production skills — you can concept, plan, and execute a high-quality intimate event from scratch
- Experience managing marketing automation and CRM platforms (HubSpot & Salesforce), including campaign tracking and account-level reporting
- Strong analytical skills with the ability to translate data into actionable insights, including pipeline attribution reporting
- Exceptional project management and organisational skills — able to run multiple concurrent events across different accounts and stages
- Strong written and verbal communication skills; comfortable briefing senior stakeholders and crafting compelling event invitations and follow-up narratives
- Account-obsessed — you think in terms of relationships and buying groups, not just leads and registrations
- Highly proactive with strong ownership mentality; you drive programs forward without waiting to be told
- Comfortable balancing strategic planning with meticulous hands-on execution
- Collaborative and influential — you work naturally across Sales, ABM, and Marketing Ops to get things done
- Creative in how you design event experiences that feel genuinely valuable to senior buyers
- Adaptable in a fast-paced, scaling environment where priorities can shift quickly
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