Note: The job is a remote job and is open to candidates in USA. Neumo supports government services and helps public-sector organizations improve administrative and financial operations. The Field Marketing Manager will own the national event strategy across Neumo's product portfolio, leading event planning, execution, budgeting, performance measurement, vendor coordination, and collaboration with Sales and business unit leaders. The role will also build and manage an Events Specialist function and connect event activity to pipeline, revenue, renewal, and upsell goals.
Responsibilities
- Drive the national event strategy, leading planning and execution of Neumo's participation in large-scale government and industry conferences, associations, and Neumo customer events
- Set the annual event plan and decide in which events to invest resources and which do not from a marketing and business perspective, balancing the need to drive new business and protect and nurture existing relationships
- Launch annual customer conferences (planned for Q2 2027), overseeing registration, partners, supplier contracts, and overall experience to achieve renewal and upsell goals across all customer segments
- Build and lead the team by hiring and developing an Events Specialist who can manage the entire workflow around an event flawlessly and understands the strategy, goals, and how to measure the impact of each event and is able to drive value from events
- Hold final accountability – the buck stops with you for venue, booth, shipping, staffing, and collateral logistics across the event calendar, with zero missed vendor cutoffs
- Own the Event Management – ensure accurate board data using stage-gated templates, ensuring every active event runs on a standard approach and look to improve the process and flow with the adoption of software and building of AI skills to support the team
- Be the owner of event performance and ROI -- report on event performance based on goals and types and by product, territory, and business unit
- Oversee the budget — exercise discretion and independent judgment over a significant national field marketing budget, ensuring every dollar is tracked and optimized
- Report on revenue impact — partner with Sales and Marketing Operations to track lead flow and deliver post-event reporting that connects event activity to sales pipeline and closed-won revenue
- Drive leads that convert – create a high conversion lead-to-opportunity flow from events to maximize cost per lead, cost per opportunity, and ROI on closed-won deals
- Set the standard — lead Neumo's largest-scale event and partner marketing projects, and standardize how the company approaches all event types
- Serve as escalation point with vendors and venues and ensure lead handoff and post-show recaps reach Sales
- Effectively partner with Sales Development and Inside Sales team to drive action on leads to convert booth meetings into discovery and demo calls
- Gather sales and business unit leader needs to ensure ongoing alignment with key business and territory strategies
Skills
- 5+ years of experience in field marketing, event marketing, or event management, spanning both strategic planning and hands-on execution
- 2+ years of people management experience, including recruiting, hiring, onboarding, and developing team members into strong independent contributors
- A track record in a high-velocity environment — you've served as a team leader or key strategic contributor on a team responsible for 100+ events a year, and can speak to how you scaled process without sacrificing quality
- Experience partnering cross-functionally with Sales, business unit leaders, and Customer Success to align event strategy with pipeline and retention goals
- History of owning a meaningful budget with full accountability for tracking spend, forecasting costs, and demonstrating ROI to finance and marketing leadership
- Salesforce reporting and dashboarding — able to build and maintain views that segment events by type and demonstrate value across each
- Project management — proven ability to run complex, multi-workstream projects using tools like Monday.com, with rigorous attention to timelines and vendor cutoffs
- CRM and campaign management fluency — hands-on comfort with Salesforce, HubSpot, or comparable systems for lead tracking and reporting
- Executive presence — a poised, confident communicator with senior internal leadership and external government stakeholders, including agency executives and elected officials
- Communication range — equally skilled writing a compelling event invitation, briefing a booth-staffing team, and presenting ROI data to stakeholders
- Vendor and budget management — a capable negotiator who manages vendor relationships and contracts while protecting margin
- Analytical mindset — comfortable translating raw event data into a clear narrative about cost per lead, cost per opportunity, and pipeline impact
- Team leadership and coaching — able to hire, train, and develop a direct report into a highly effective, independent operator
- Attention to detail — near-zero error rate across logistics, especially for time-sensitive vendor cutoffs and shipping windows
- Adaptability — comfortable managing shifting priorities and last-minute changes typical of a national, high-volume event calendar
- Extensive national travel is required, including multi-day trips to conferences, tradeshows, and customer events; some weekend travel should be expected during peak event season
- On-site event days may involve extended standing, booth setup and breakdown, and lifting event materials such as signage, collateral, and booth components, generally under 40 lbs
- Some evening and weekend work is expected around major conferences and Neumo's annual customer conference
- Must be able to remain seated for extended periods
- Regular use of a computer and other office machinery, such as printers and copy machines
- Occasional movement around the office
- Frequent communication via telephone
- Experience in Public sector, govtech, SaaS, or other regulated-industry experience is a strong plus, given how compliance-conscious and relationship-driven government buyers tend to be
- Experience standing up or scaling a flagship customer conference or similarly large-scale event is a plus, given the planned Q2 2027 launch
Benefits
- Remote work arrangement
- Extensive national travel is required, including multi-day trips to conferences, tradeshows, and customer events
- Competitive benefits and compensation package
Company Overview