Note: The job is a remote job and is open to candidates in USA. Mitratech is hiring a Field Marketing Manager to drive field-sourced and field-influenced pipeline for its Workforce Compliance solutions. The role plans and executes webinars, events, partner programs, and signal-triggered campaigns, coordinating closely with Sales and SDRs on lead follow-up and pipeline measurement.
Responsibilities
- Build a quarterly field plan for Workforce Compliance solutions that maps programs to the pipeline target, MQL quota, and Sales priorities, and review it with the Director and Sales leaders each quarter
- Report weekly on MQLs, hot leads, meetings, hot-meeting conversion, and pipeline created by program
- Recommend where to add, cut, or reshape programs based on pipeline per dollar and per program, and act on the decision
- Plan and run Mitratech-hosted webinars and AMAs, partnering with Product Marketing on topics, content, and speakers
- Manage third-party partners such as HR Morning, I Hate It Here, HR Brew, and HCI: placements, scheduling, co-hosted webinars, vendor budget, and a pipeline benchmark per partner
- Segment registrants into net-new and recycled, and tailor follow-up for each
- Deliver conferences, regional events, executive roundtables, and prospect dinners, owning the pipeline plan from pre-event outreach through post-event follow-up
- Get target lists to SDRs early to pre-book meetings, and run post-event retargeting from badge scans and registrations
- Work with Customer Marketing to seat customer advocates at events and webinars, and with Partner Marketing on partner events and referrals
- Work with the Events team on booth, logistics, and vendor execution so that this role stays focused on pipeline outcomes
- Own what happens to every lead after a program: routing, SDR and AE talk tracks, re-engagement sprints, and follow-up timing
- Track conversion from MQL to meeting to opportunity by program, and diagnose where it breaks
- Meet regularly with SDR leadership and AEs to learn what prospects are saying and adjust messaging and targeting
- Route play-triggered leads directly to Sales with context, and measure each play against the pipeline it creates
- Identify and run plays that fire on a signal rather than the calendar, such as multi-registrant accounts, webinar attendance, badge scans, and intent data from tools like 6sense, ZoomInfo, and Qualified
- Build evergreen cross-sell programs between Workforce Compliance products
- Own campaign setup, naming, and source tagging in HubSpot and Salesforce, and reconcile attribution with RevOps
- Build repeatable playbooks and templates, and use AI to speed up list building, personalization, follow-up, and reporting
Skills
- 5+ years in B2B field marketing, event marketing, or demand generation, with a record of contributing to a pipeline number
- Hands-on experience running in-person and virtual events and webinars as an individual contributor
- Experience working directly with SDRs and AEs, and a clear understanding of how Sales motions turn leads into meetings and opportunities
- Proven ability to report pipeline sourced, pipeline influenced, and conversion rates, using Salesforce and HubSpot (campaigns, attribution, reports) and a webinar platform such as Goldcast
- Strong project management and follow-through across multiple programs at once
- Comfort working cross-functionally with Product Marketing, Content, Paid Media, Digital, ABM, Customer Marketing, and RevOps
- Day-to-day use of AI tools to speed up research, personalization, follow-up, and reporting
Benefits
- Health, Dental & Vision Insurance
- 401 (k) + Employer Match
- Open PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
- STD, LTD & Group Life Insurance
- Paid Parental Leave
- Pet Insurance
- FSA & HSA Options
- Employee Assistance Program
- Remote Work
- Career Advancement & Professional Development Opportunities
- Employee Recognition
- LinkedIn Learning Platform
Company Overview