Note: The job is a remote job and is open to candidates in USA. Empower Brands supports franchise owners across commercial and residential services through marketing, operational resources, and business support. The Field Marketing Manager advises a portfolio of franchise owners by connecting local marketing investments to measurable business outcomes, analyzing performance data, facilitating business reviews, and recommending strategies to improve profitability and growth.
Responsibilities
- Analyze business performance, marketing KPIs, local market trends, and competitive activity to identify growth opportunities
- Evaluate marketing ROI using metrics such as cost per lead, lead quality, appointment conversion, sales conversion, average ticket, revenue contribution, and customer acquisition costs
- Facilitate quarterly local business reviews focused on improving local business performance
- Help owners align marketing investments with revenue goals, operational capacity, seasonality, and local market conditions
- Recommend strategic priorities that improve profitability—not simply increase lead volume
- Support owners and drive accountable to agreed-upon growth plans and execution
- Interpret performance across Google Ads, Local Services Ads, SEO, Google Business Profile, Paid Social, websites, reputation management, and other demand generation programs
- Translate complex reporting into practical business insights
- Identify opportunities, risks, and trends across assigned markets
- Benchmark performance against comparable franchise locations
- Recommend strategic adjustments based on business performance—not assumptions
- New owner onboarding and market launches
- Local performance improvement initiatives
- Territory expansion and multi-location growth
- Long-term business planning
- Review campaign performance alongside digital marketing partners
- Help owners understand vendor recommendations and ask better business questions
- Identify funnel breakdowns and opportunities for improvement
- Recommend optimization strategies grounded in performance data
- Advocate for solutions that protect the owner's investment and drive stronger business outcomes
Skills
- Bachelors degree in marketing, business, or a related discipline
- 5+ years of experience in franchise marketing, field marketing, business consulting, marketing strategy, or digital marketing
- Experience working directly with business owners or executive-level clients
- Strong understanding of marketing analytics and business performance metrics
- Experience facilitating strategic business reviews and presenting recommendations to stakeholders
- Excellent communication, relationship management, and consulting skills
- Franchise, Home services or multi-location experience a plus
- Agency or client strategy experience
- Experience working with digital marketing vendors
Company Overview