Note: The job is a remote job and is open to candidates in USA. Lojistic is a shipping spend management platform that helps businesses reduce costs through analytics, automation, and intelligence. The Field Marketing Manager will lead the full lifecycle of in-person marketing events and build a webinar strategy, with responsibility for generating qualified meetings, pipeline, and measurable return on marketing investment.
Responsibilities
- Own event selection strategy and budget allocation
- Negotiate contracts and sponsorships
- Drive pre-event meeting targets with Sales
- Ensure flawless on-site execution
- Obsess over post-event follow-through
- Measure performance with precision
- Develop and execute an annual field marketing strategy aligned to pipeline goals
- Own event budgets and ensure spend is tied directly to measurable outcomes
- Evaluate and select events and hosted opportunities
- Negotiate contracts and maximize sponsorship value
- Define performance benchmarks for each event before committing spend
- Own and delegate the pre-event checklist
- Set qualified meeting targets for each event
- Partner with Sales and BDRs to drive proactive outreach
- Oversee pre-event campaigns and meeting booking strategy
- Ensure executive schedules are optimized before arrival
- Travel to approximately one event per month
- Ensure operational excellence on-site (booth setup, vendor coordination, materials, logistics)
- Support Sales in maximizing conversations, leads, scheduled meetings, and booking follow-up meetings on site
- Maintain professionalism and brand consistency in every interaction
- Own post-event follow-up strategy and ensure execution
- Track meeting attendance, pipeline generation, and progression
- Measure cost per meeting, cost per opportunity, and revenue influence
- Identify improvement areas for future events
- Build and refine a repeatable field marketing playbook that improves performance over time
- Report results clearly and transparently
- Build and scale a webinar strategy aligned to pipeline goals
- Identify high-value topics tied to product positioning and market demand
- Partner with Sales and Product to drive registration and attendance
- Ensure strong follow-through and opportunity progression post-webinar
- Measure performance (registrations, attendance, meetings booked, pipeline generated)
- Refine and scale programs based on performance data
- Reviewing performance metrics and identifying areas to increase ROI
- Holding Sales accountable to pre-event meeting targets
- Coordinating vendor logistics and sponsorship deliverables
- Negotiating contracts for future conferences
- Building detailed event checklists and timelines
- Tracking pipeline attribution from prior events
- Identifying ways to improve ROI for the next one
Skills
- 4–7+ years in Field Marketing, Event Marketing roles
- Proven experience driving pipeline from in-person events
- Experience owning event budgets and negotiating contracts
- Strong operational discipline and project management skills
- Comfort working cross-functionally with Sales and leadership
- Ability to travel 25–35%
- Highly organized, detail-oriented, and accountable
- Comfortable analyzing KPIs and reporting on performance
- Bias for action and ownership mindset
- Alignment with our Core Values: Keep it Real, Got Your Back, Get Sh\•t Done, Make It Fun
- B2B SaaS experience preferred (logistics, supply chain, or enterprise sales environments a plus)
Benefits
- Performance-based bonus
- 401(k) with company match
- Comprehensive health and dental coverage
- Generous PTO, including your birthday off
- Remote work environment, with monthly home office stipends
- Company-sponsored personal development program, on our dime
- Volunteer opportunities through our “Greater Good” initiatives
- Monthly wellness challenges and team celebrations
- Casual, collaborative, driven culture where good energy is the standard
Company Overview