Note: The job is a remote job and is open to candidates in USA. Team Red Dog is hiring an Experiences Marketing Manager for a Fortune 50 technology leader and creative technology powerhouse. The role leads brand marketing and go-to-market strategy for a global gaming franchise’s theme park attractions, location-based entertainment, traveling exhibitions, live events, and experiential brand activations. The manager will develop integrated campaigns, manage partners and programs, and drive audience growth, attendance, and franchise affinity.
Responsibilities
- Develop and activate brand marketing programs across theme park lands and attractions, location-based entertainment, traveling exhibitions, fan events, and experiential brand activations
- Lead end-to-end marketing strategy, positioning, go-to-market planning, and in-market execution for physical and live experiences
- Partner with experience operators, production companies, venues, agencies, and creative partners to develop opening campaigns, ongoing attendance-driving programs, and seasonal marketing initiatives
- Translate franchise priorities into clear marketing briefs, messaging frameworks, creative direction, and integrated campaigns
- Develop scalable frameworks, toolkits, and operating models that enable consistent experiences marketing across partners, venues, regions, and franchise moments
- Identify opportunities to extend experiences into culture and community through conventions, pop-ups, fan events, and other live moments that generate awareness, earned media, and franchise engagement
- Develop integrated communications plans spanning owned, earned, paid, partner, retail, social, influencer, community, web, PR, and on-site channels
- Collaborate with global and regional marketing teams to support coordinated and localized execution across priority markets
- Manage program operations including scopes, timelines, budgets, contracts, approvals, asset development, on-site execution, invoicing, and reporting
- Monitor attendance, audience growth, brand impact, earned reach, and other performance measures, translating insights into recommendations for future programs
Skills
- 7+ years of experiential, theme park, location-based entertainment, live event, or destination marketing experience, with demonstrated experience developing and executing marketing programs for physical consumer experiences
- Experience managing operator, venue, production company, and agency partnerships, including balancing brand requirements, creative execution, commercial objectives, timelines, and stakeholder expectations
- Strong expertise in experiential and place-based go-to-market marketing, including opening campaigns, attendance-driving programs, seasonal activations, and integrated owned, earned, paid, partner, retail, and on-site marketing
- Strong project and program management capabilities, with experience simultaneously managing multiple marketing initiatives, budgets, scopes, contracts, approvals, creative assets, execution, and performance reporting
- 7+ years of marketing experience in theme parks, location-based entertainment, experiential or event marketing, live entertainment, destination marketing, or comparable consumer experiences
- Direct experience working at or alongside major experience operators, IP holders, experiential agencies, traveling exhibitions, theme parks, or large-scale live event organizations
- Proven experience managing operator, venue, production, and agency partnerships as a senior marketing counterpart
- Strong understanding of place-based and experiential marketing, including opening campaigns, always-on attendance marketing, seasonal programs, and on-site guest experience marketing
- Experience developing integrated marketing programs across owned, earned, paid, partner, retail, and on-site channels
- Strong project management skills with the ability to manage multiple concurrent programs at different stages of development and execution
- Experience managing scopes, schedules, budgets, deliverables, approvals, and external partners
- Strong cross-functional collaboration and influencing skills within complex, matrixed organizations
- Excellent business communication, writing, presentation, and relationship-building skills
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
- All applicants must be authorized to work in the U.S. without the need for sponsorship
- Experience marketing global entertainment IP, gaming franchises, or major multi-category consumer brands is highly desirable
- Familiarity with player- and fan-driven communities and developing experiences that build cultural relevance, engagement, and repeat visitation is preferred
Benefits
- Health insurance (medical, dental, vision, and life)
- Employer-matched 401K plan
- Paid Time Off
- Flexible Paid Holiday Benefit
- Long-term, remote contract role
- Remote within the U.S.
Company Overview