Note: The job is a remote job and is open to candidates in USA. Knowt is a study app used by high school students for AP classes, standardized tests, finals, and college applications. The Entry Level Social Media Lead will own Knowt’s TikTok and Instagram presence, creating daily short-form content, testing growth strategies, and using performance data to increase engagement and subscriptions.
Responsibilities
- Own the @getknowt TikTok and Instagram accounts day to day, posting daily for a high school audience
- Take content from idea to publish: hooks, scripts, filming, editing, and captions
- Speak directly to what high schoolers are dealing with, AP exams, the SAT and ACT, studying, test stress and make it feel relatable
- Turn Knowt's product into content students actually want to watch and use
- Make sure every post feels native to the platform and to high school culture
- Constantly test hooks, formats, storytelling angles, and CTAs to find repeatable winning formulas
- Tie content to the high school calendar to catch students exactly when they need Knowt
- Turn platform trends, audience behavior, and performance data into new content concepts
- Iterate daily based on what the numbers show
- Track and report on content performance with clear recommendations for what to scale, improve, or stop
- Measure success across views, watch time, interactions (saves, shares, comments), and signups
Skills
- Part-time or full-time depending on your availability. Minimum commitment is 10–15 hours/week
- A real feel for what goes viral on TikTok and Instagram, and why
- Firsthand understanding of high school, AP classes, the SAT and ACT, and the pressure that comes with all of it
- Comfort taking a video from idea to posted
- A data-driven approach. Decisions off view and conversion metrics, not vibes
- Experience creating and growing short-form content, especially for edtech or exam-prep audiences
- Comfort on camera, or experience scripting for creators
- You've sat for AP exams, the SAT, or the ACT yourself
Benefits
- Performance rewards tied to account growth.
- Fully remote.
- Flexible hours.
- Room to grow the role if it's working.
Company Overview