Note: The job is a remote job and is open to candidates in USA. makesy is an e-commerce company that empowers creators and businesses with innovative solutions and premium products for digital success. The Ecommerce Marketing Director will develop and execute growth marketing strategies across media buying, email, SEO, PPC, social media, and website optimization to increase conversions and revenue. The role will also analyze performance data and collaborate with marketing, product, and creative teams to drive continuous growth.
Responsibilities
- Drive Growth Like a Pro: Develop and execute bold, creative growth marketing strategies to scale e-commerce businesses, focusing on skyrocketing conversions and revenue
- Master Digital Marketing: Leverage your expertise in all foundational areas—SEO, PPC, social media, content marketing, and beyond—to build a holistic growth engine
- Media Buying Expertise: Plan, negotiate, and optimize media buys across platforms to maximize ROI and reach the right audiences at the right time
- Email Flow Genius: Design and implement high-converting email campaigns, from automated flows to personalized nurture sequences that turn leads into loyal customers
- Website Optimization Wizardry: Optimize user experiences through A/B testing, landing page enhancements, and conversion rate optimization (CRO) to ensure every visitor counts
- Think Outside the Box: Bring fresh, innovative ideas to the table, experimenting with new tactics and tools to stay ahead of the curve in the fast-paced e-commerce landscape
- Analyze & Optimize: Use data-driven insights to track performance, refine strategies, and continuously improve results—because growth is a science and an art
- Collaborate & Innovate: Work closely with our marketing, product, and creative teams to align efforts and amplify Makesy’s mission
Skills
- Proven experience growing e-commerce businesses (CPG, beauty, wellness) with a track record of delivering exceptional conversion rates and revenue growth
- Deep knowledge of digital marketing essentials—media buying, email marketing, SEO, PPC, and social media advertising via meta, google ads etc
- Expertise in website optimization, including UX design principles, CRO, and tools like Google Analytics, Wicked Reports or Hotjar
- A creative, unconventional mindset—someone who thrives on finding new ways to solve old problems
- Strong analytical skills to measure campaign performance and pivot strategies for maximum impact
- Comfort working in a fast-paced environment with the ability to juggle multiple projects and priorities
- Passion for e-commerce and a relentless drive to see businesses succeed
Benefits
- Tools to perform the job
- Flexibility
- Support to grow your career
Company Overview