Note: The job is a remote job and is open to candidates in USA. SVP Worldwide is the world’s largest consumer sewing machine company, proudly home to iconic brands like SINGER® and HUSQVARNA® VIKING®. They are seeking a Principal, eCommerce Analytics to elevate the performance, measurement, and optimization of their global eCommerce ecosystem, partnering closely with stakeholders and overseeing end-to-end analytics implementation.
Responsibilities
- Translate business objectives into analytics priorities and reporting deliverables
- Collaborate with cross-functional teams to deliver actionable insights that support data-driven decision-making
- Own reporting and dashboards using tools such as Google Analytics 4, Google Tag Manager, BigQuery, and Looker Studio
- Translate complex datasets into clear insights, actionable recommendations, and compelling presentations for leadership and cross-functional teams, including e-commerce, marketing, product, and UX/UI
- Analyze data from multiple digital channels and sites to provide actionable insights that improve e-commerce performance
- Support and maintain client-side tracking and assist with server-side tracking initiatives to ensure accurate data capture
- Track and analyze key e-commerce metrics, providing actionable insights to improve conversion rates, revenue, and customer engagement
- Proactively identify trends, anomalies, and opportunities to drive digital growth
- Collaborate closely with IT and ecommerce teams to ensure robust tagging and tracking implementation
Skills
- Bachelor's degree in Marketing, Data Science, Analytics, Business, or a related field
- 5+ years of experience in digital analytics, preferably in an e-commerce environment
- Hands-on experience with Google Analytics 4, Google Tag Manager and BigQuery, Looker Studio
- Strong knowledge of web analytics, attribution modeling, and digital marketing measurement
- Excellent communication skills, with the ability to present insights to technical and non-technical stakeholders
- Proactive problem-solver with a strong analytical mindset
- Ability to translate complex data into actionable recommendations
- Strong attention to detail and commitment to data accuracy
- Collaborative and results driven
- Comfortable working in fast-paced, entrepreneurial environments
- Proven ability to manage multiple tasks while responding to changing priorities
- Ability to work independently with minimal direct oversight and collaborate with cross-functional partners to identify and support digital growth opportunities
Benefits
- Full benefits package; medical, dental, vision
- 401k plan
- Competitive PTO accrual as well as additional wellness days
- Learning and development opportunities
- Multiple health plan options comprised of vision and dental plans
- Life insurance
- Disability insurance
- Pet insurance
- Parental leave
- Generous employee discounts
- Paid time off benefits including wellbeing days
- Work environment that harbors a culture of collaboration and community
Company Overview