Note: The job is a remote job and is open to candidates in USA. The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. They are seeking a passionate E-Retail Content Analyst to manage the eCommerce content machine, focusing on developing, syndicating, optimizing, and innovating content across all eCommerce channels.
Responsibilities
- Manage product content syndication through platforms such as Salsify, Syndigo, and direct retailer portals for full library of TWG SKUs and assets
- Support onboarding and maintenance of product data, ensuring content is complete, accurate, and optimized per retailer requirements and brand guidelines
- Partner with brand, creative, and marketing teams to gather, edit, and publish product imagery, copy, and digital assets
- Assist in the creation or editing of digital assets using tools like IT’SRAPID, Adobe Photoshop/Illustrator or Canva
- Conduct routine audits of retailer PDPs to identify gaps, errors, or opportunities for enhancement
- Track and report on content syndication and quality performance, flagging issues and collaborating with cross-functional teams to resolve
- Collaborate with sales and distributor partners to support execution within the 3-tier system, ensuring compliance and alignment across Retail, B2B E-Comm, and DTC
- Develop internal standards and thought leadership on digital shelf trends, platform updates, and eCommerce best practices
- Act as the technical lead for all internal and external digital assets and SEO needs
- Support the Director of eCommerce with any and all deliverables regarding digital content assets, including building presentations, reports, and share outs
- Optimize consistent asset sharing with all major national customers, unlock syndication for more retail partners
Skills
- Bachelor's degree required
- 2+ years of experience in eCommerce, digital content, or digital shelf management, preferably in the CPG or beverage alcohol industry
- Relevant experience in marketing, especially brand, E-Comm, and/or digital marketing in with wine, alcohol, or FMCG
- Technical skills in Salsify and similar PIM/DAM tools
- Experience with retailer content portals (e.g., Walmart, Item 360, etc.)
- Demonstrated project management skills with excellent attention to detail, communication skills, and ability to work cross-functionally
- Highly proficient in Excel and PowerPoint (can create powerful marketing presentations for internal and external customers and technical proficiency in managing data sets for data validation and uploads)
- Experience with SEO and keyword optimization
- Creative design skills using tools Adobe Photoshop or Illustrator
- Prior experience in shared service roles, such as internal or external agencies
- Experience in evaluating data and making insight-based recommendations
Company Overview