Note: The job is a remote job and is open to candidates in USA. Immix Biopharma is seeking a Director / Senior Director, Payer Marketing Lead to build the US payer value story and prepare payer marketing capabilities for NXC-201’s anticipated launch. The role will develop payer materials, research, reimbursement resources and training, and lead payer marketing launch readiness in partnership with cross-functional teams.
Responsibilities
- Develop the US payer marketing plan and payer value proposition for NXC-201
- Lead development of the PIE deck and supporting materials for appropriate pre-approval information exchange with payers and other qualified healthcare decision-makers
- Translate clinical, patient burden and economic evidence into clear value messages tailored to payer needs
- Partner with Medical Affairs and HEOR contributors to identify evidence needs and shape value evidence planning
- Use payer research and competitive intelligence to anticipate coverage criteria, utilization management requirements and barriers to access
- Develop payer and account-team materials, value presentations, objection-handling resources and training to support launch coverage objectives
- Partner with the national KAM lead to translate account needs and coverage barriers into materials and training that support formulary and medical policy evaluation
- Develop reimbursement resources and provider economic materials using strategy and substantive inputs owned by Site Activation & Patient Services, including CAR-T acquisition, treatment setting and payment considerations
- Coordinate with Site Activation Strategy & Patient Services lead to align access communications with treatment center readiness and patient support needs
- Partner with Medical, Legal and Regulatory colleagues to ensure materials and activities undergo appropriate review and comply with applicable requirements
- Own the payer marketing launch plan, deliverables, readiness criteria and performance measures
- Equip the national KAM team with materials and evidence resources to support coverage execution; identify gaps requiring tailored content or additional evidence
- Coordinate with Brand Marketing, Medical Affairs, Commercial Operations and other partners to align value communication and launch execution
- Partner with the commercial strategy and launch excellence lead on cross-commercial dependencies, milestones and overall launch planning and consolidated budget coordination
- Identify payer marketing readiness risks and surface access barriers to the VP, Marketing & Market Access and relevant functional owners
- Manage agency and vendor relationships and coordinate cross-functional contributors; help develop a small payer marketing team as needs evolve
- Partner with the Trade & Pricing lead to incorporate relevant pricing, distribution and reimbursement inputs into the value story and payer materials
- Manage payer marketing agencies, vendors and functional budgets; contribute to consolidated commercial budget planning
- Use coverage updates from the KAM team and payer feedback and the effectiveness of access materials to refine strategy and execution
- Maintain a close working partnership with the Site Activation & Patient Services lead, who separately owns those capabilities
Skills
- Bachelor's degree required
- 7+ years of progressive experience within the biopharmaceutical industry, including relevant payer marketing or market access experience; level will reflect the scope and impact of relevant experience
- Hematology/oncology experience and demonstrated knowledge of CAR-T coverage and reimbursement required
- Meaningful hands-on CAR-T experience in US payer marketing, market access or related commercial roles required
- Hands-on experience contributing to a US product launch and developing materials or programs supporting payer evaluation and coverage required
- Hands-on experience developing pre-approval information exchange materials and supporting their use with payers required
- Experience developing payer value propositions, economic messaging and account-team tools
- Demonstrated success leading complex cross-functional initiatives and managing strategic external partners
- Deep understanding of US commercial and government payer dynamics, medical benefit coverage and CAR-T reimbursement
- Ability to translate clinical and health economic evidence into credible value communication for healthcare decision-makers
- Strong understanding of pre-approval information exchange and appropriate collaboration with Medical, Legal and Regulatory colleagues
- Ability to connect payer strategy with provider economics, trade and pricing considerations, and patient access
- Demonstrated ability to translate strategy into execution in fast-paced, resource-constrained environments
- Proven ability to influence cross-functional teams and lead through a high degree of autonomy
- Excellent communication, relationship-building, analytical and problem-solving skills
- High degree of ownership, initiative, accountability and intellectual curiosity
- Equally comfortable developing strategy and personally executing the work required to deliver results
- Collaborative, low-ego leader who can work across functions to achieve shared goals
- Thrives in ambiguity and enjoys building new capabilities from the ground up
- Able to prioritize effectively, deliver through agencies and external partners, and develop the ability to lead a small team as the function grows
- Advanced degree (MBA, PharmD or equivalent) preferred
- Experience in emerging biotechnology or launch-stage organizations preferred
Benefits
- Remote work (US-based)
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