Note: The job is a remote job and is open to candidates in USA. Blueprint is a company focused on female health and longevity, and they are seeking a Director of Shortform Content to build and execute a social strategy on platforms like Instagram. The role involves directing a team of creators, developing content strategies, and utilizing analytics to drive performance.
Responsibilities
- Build Kate's short-form social strategy from the ground up — thesis, formats, cadence, and growth plan
- Build the operational backbone — a social content calendar, briefing and review workflows, and a publishing cadence that keep a growing team shipping consistently
- Define the storytelling that turns a personal protocol and a new health brand into content people follow and come back to
- Direct creators and editors — write clear briefs and shepherd concepts from ideation through final cut, getting the vision out of a team rather than making everything yourself
- Build and lead the content team — hire and grow creators, editors, and coordination as the brand scales
- Own performance — use analytics to learn what's working and feed it back into strategy
- Partner closely with Kate and the Senior Director of Content on creative direction
Skills
- 5+ years building short-form social/content strategy, ideally 0→1 — a brand or creator taken from blank page to a real, growing audience
- A talent for translating complex or scientific topics into accessible, social-first storytelling.. making rigorous material feel human and shareable
- Experience directing creators and editors — you get the best work out of a team, not by doing it all yourself
- Deep expertise in short-form platforms, Instagram especially — the mechanics of growth, attention, and retention
- Exceptional storytelling instincts and strategic judgment
- Fluency with social analytics and data-informed decision-making
- Strong understanding of the production and edit process — enough to direct it and set a high creative bar
- Basic graphic design / Canva
- Interest or background in women's health, longevity, or wellness
- Comfort in a fast, scrappy environment where a quick post can outperform a big production
- Experience repurposing/distributing content across channels (e.g., X)
Benefits
- Equity
- Benefits
Company Overview