Note: The job is a remote job and is open to candidates in USA. Best Buy is a technology retailer and advertising business seeking a Director, Programmatic Media to lead the strategy, growth, and performance of its programmatic media business. The role will define programmatic advertising strategy across onsite, offsite, and emerging channels, drive revenue and advertiser adoption, lead a programmatic media team, and partner cross-functionally to optimize media performance and measurement.
Responsibilities
- Define and lead the long-term strategy, roadmap, and performance objectives for Best Buy’s programmatic media buying program
- Drive revenue growth and advertiser adoption by developing innovative programmatic media buying solutions and activation strategies
- Lead and develop a team of programmatic media professionals, establishing capabilities, operating models, and best practices that support scalable growth and operational excellence
- Partner with sales, product, technology, ad operations, analytics, and marketing teams to optimize inventory monetization, campaign performance, and advertiser outcomes
- Serve as the executive subject matter expert on programmatic media, representing Best Buy with agencies, advertisers, technology partners, and industry stakeholders while identifying emerging opportunities and market trends
Skills
- * 10+ years of experience in programmatic advertising, digital media, retail media, advertising technology, or related fields
- * 5+ years of direct and/or indirect leadership experience
- * 5+ years developing and leading programmatic media, audience, or advertising strategies
- * 5+ years with DSPs, ad exchanges, ad servers, and programmatic advertising technologies
- * 5+ years leading cross-functional initiatives across sales, product, technology, analytics, and operations teams
- * Experience leading programmatic capabilities within a retail media network or ecommerce organization or large agency (for example, a holding company)
- * Experience with platforms such as DV360, The Trade Desk, Yahoo DSP, Amazon DSP, or similar technologies
- * Knowledge of audience strategy, identity solutions, bidding methodologies, inventory optimization, and measurement frameworks
- * Experience with attribution, enabling incrementality testing, and campaign performance analytics
- * Proven ability to influence executive stakeholders and drive strategic business outcomes through programmatic advertising
- However, you must be located within a commutable distance to the Chicago metro area
Benefits
- Great employee discount
- Financial savings and retirement resources
- Support for your physical and mental well-being
- Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility.
- Intermittent or reduced-schedule leave is also available for certain medical or family care leaves.
- Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.
- Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results.
- This role is fully remote eligible, but you must reside in one of the states approved for remote work.
Company Overview
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