Note: The job is a remote job and is open to candidates in USA. Addison Group is conducting a confidential retained search for a nationally recognized, consumer-focused organization. The Director of Performance Marketing will lead the measurement, attribution, optimization and allocation of digital advertising investments across channels and geographic markets, while translating complex analytics into recommendations for executives and business leaders.
Responsibilities
- Lead the measurement and analysis of digital advertising performance across multiple channels and geographic markets
- Evaluate advertising effectiveness across Paid Search, Paid Social, Display, Retargeting, Programmatic, Video and emerging digital channels
- Analyze the complete customer acquisition funnel, including lead generation, lead quality, conversion performance, customer acquisition costs and overall marketing ROI
- Identify opportunities to improve marketing ROI, lead quality and conversion performance and quantify the resulting business impact
- Establish KPIs and measurement frameworks that connect advertising activity to meaningful business outcomes
- Lead the organization's approach to marketing attribution, media mix optimization and advertising investment analysis
- Determine where incremental advertising dollars should be invested based on performance, opportunity, expected return and business objectives
- Evaluate when advertising investment should be increased, reduced, reallocated or discontinued
- Develop testing methodologies that allow incremental advertising investments to be measured separately from ongoing, “always-on” marketing activity
- Advance multi-touch attribution and other measurement methodologies to better understand how various advertising channels contribute throughout the customer journey
- Develop forecasting, scenario modeling and “what-if” analyses to support advertising investment decisions
- Design and evaluate controlled tests to determine the effectiveness of incremental marketing investments
- Identify the metrics necessary to determine whether additional advertising investment is creating incremental business value
- Partner with internal and external analytics resources to continually improve data quality, measurement methodologies and decision-making capabilities
- Translate complex marketing analytics into clear, concise and actionable recommendations for executive leadership
- Develop executive-level reporting that focuses on business outcomes rather than tactical marketing metrics
- Present recommendations regarding advertising effectiveness, budget allocation, customer acquisition and marketing ROI
- Serve as a trusted advisor who can confidently explain what is working, what is not working, why it matters and what the organization should do next
- Partner across Marketing, Sales, Finance, Analytics and other business functions to ensure marketing investments align with broader organizational objectives
- Provide strategic oversight of external agencies, media partners, analytics providers and other third-party resources
- Establish clear performance expectations and hold partners accountable for measurable results
- Evaluate third-party data and recommendations independently rather than relying solely on agency-reported performance
- Ensure internal teams and external partners are aligned around common objectives, KPIs and measurement standards
Skills
- Bachelor's Degree Required
- 10+ years of progressive experience in performance marketing, digital marketing, media strategy, marketing analytics or digital advertising analytics
- Strong B2C/consumer marketing experience is required
- Combination of corporate/in-house and advertising agency experience is highly desirable
- Demonstrated experience influencing or managing significant digital advertising investments
- Deep understanding of attribution modeling, media mix optimization, customer acquisition, conversion measurement and marketing ROI
- Strong knowledge of Paid Search, Paid Social, Display, Retargeting, Programmatic and Video advertising
- Experience developing testing methodologies, forecasting models and performance measurement frameworks
- Ability to evaluate marketing performance beyond surface-level metrics such as impressions and clicks and connect advertising investment to meaningful business results
- Proven ability to turn complicated analytics into a clear business story and actionable recommendation
- Strong executive presence with experience presenting to and influencing senior leadership
- Intellectual curiosity and confidence to challenge assumptions when supported by data
- Experience managing agencies and third-party marketing/analytics partners
- Experience with sophisticated consumer brands and customer acquisition environments strongly preferred
- Experience supporting multiple geographic markets, regions or business units is strongly preferred
Benefits
- Short-Term and Long-Term Incentives
- Comprehensive Medical/Dental Benefits
- 401(k)
- Short- and Long-Term Disability
- Remote work with quarterly travel and 1-2 days in office monthly
Company Overview