Note: The job is a remote job and is open to candidates in USA. The American Society of Clinical Oncology (ASCO) is a medical society committed to conquering cancer through research, education, and promoting high-quality care. ASCO seeks a Director, Performance Marketing to lead paid digital advertising and SEO strategy and execution, optimize digital marketing budgets, oversee agency performance, and develop team capabilities for ASCO and Conquer Cancer.
Responsibilities
- Distill complex performance data into clear, high-level narratives for senior leadership to support data-driven decision-making
- Collaborate with marketing strategists across ASCO and Conquer Cancer to translate organizational objectives into actionable, high-performing digital marketing plans
- Manage and optimize multiple digital budgets at a portfolio level, ensuring efficient performance across all business lines
- Partner with content developers and internal counterparts to ensure digital content is synchronized with owned strategy
- Partner with the organic social media team to share channel insights, audience trends, and top-performing creative to maximize overall brand engagement
- Direct the end-to-end strategy and execution for paid digital advertising across social (Meta, Instagram, X, YouTube), search (Google, Bing), and display (PMax)
- Lead the evolution of SEO strategy, utilizing tools like Semrush to grow organic traffic and ensure visibility within AI-driven search results
- Advise on, deploy, and leverage marketing tech tools (e.g., Airtable, Adobe Analytics, advanced Excel) to streamline operational workflows and turn complex data into actionable performance reports, analysis, and recommendations
- Coordinate with design teams to actualize creative visual assets that appeal to specific audiences and market conferences
- Oversee the day-to-day management of the designated performance agency, ensuring appropriate utilization of paid media
- Act as the internal expert for agency accountability, auditing execution and creative quality to ensure alignment with brand standards
- Inspire, develop, and grow the performance of one direct internal report, fostering a culture of technical excellence
- Partner with leaders across division to inform high-impact content strategy and content creation based on performance data, while actively contributing to the overarching web roadmap and digital platform improvements
Skills
- * Bachelor's degree in Marketing, Communications, Digital Marketing or related field, or equivalent years of experience
- * 10 – 12 years of experience developing integrated multichannel marketing strategies and tactics inclusive of SEO/SEM, social media and search advertising across Owned, Paid, and Earned channels
- * Expertise in creative design, copywriting, and digital asset development specific to Owned, Paid, and Earned marketing channels
- * 5 years of experience in a supervisory role
- * 3 - 5 Years of Digital Performance Agency oversight and media buying
- * Experience with advanced Excel functions and analytics programs to create reports, analyze performance, and provide summary insights; experience with Adobe Analytics is a plus
- * Hands-on experience with project management tools, such as Airtable or a similar platform
- * Extensive knowledge and expertise of all facets of Digital Marketing across Owned, Paid, and Earned channels
- * Demonstrates gravitas necessary to work confidently with senior leaders and stakeholders across the enterprise
- * Ability to operate with high degree of autonomy in a deadline-driven environment
- * Strong ability to lead, influence, and collaborate across teams, functions, and divisions
- * Strong organizational and project management skills with an ability to create, execute, and adjust plans as needed
- * Ability to inspire, develop, and grow individual and team performance
- * Strong communication and presentation skills with ability to convey insights using data and analytics to variety of stakeholder audiences
- Remote candidates welcome or at primary location in Alexandria, VA
- Extended periods seated or standing at a desk
- High use of computer and other office technology equipment
- 5-10 days/yr
- * Advanced degree (Master's) in Marketing, Communications, Digital Marketing, or related field. Prior experience with Oncology or other scientific or medical meetings and event marketing
- * Prior non-profit/association and fundraising marketing experience
- * Prior experience in a leadership role developing, executing, and analyzing digital marketing strategies across Owned, Paid, and Earned channels
- * Experience managing multiple digital marketing budgets at a portfolio level (e.g. supporting multiple business lines)
- * Experience with e-commerce marketing (digital storefronts, buying experience, loyalty programming)
- * Strong familiarity with incorporating integrated content strategy into digital strategy and campaigns
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k) with generous contribution
- Health and wellness benefits
- Family forming benefits
- Education support program
- Generous leave
- Hybrid Work Environment
- Open Leave Policy
- Paid Family Leave
- 13 Paid Holidays per Calendar Year
- Staff Appreciation Days
- 401(k): 7.5% Employer Contribution
- Medical/Dental/Vision
- Employee Assistance Program
- Fertility and Family Forming
- Healthcare Concierge
- Flexible Spending Account(s)
- Healthcare Savings Account
- Disability and Life Insurance
Company Overview