Note: The job is a remote job and is open to candidates in USA. KAR is a boutique performance marketing agency serving high-growth direct-to-consumer brands in the active lifestyle and outdoor industries. The Director of Performance Marketing will lead client strategy, ecommerce budgeting, campaign development, and performance marketing innovation while managing direct reports and mentoring the team. The role also involves new business development, partner management, and driving measurable growth for clients.
Responsibilities
- Account management: Professional relationships with clients that follow a succinct structure. Ability to engage clients and connect on a deep, personal level. Understanding of the value of our clients' time and the importance of driving results for them. Detail-oriented and able to produce very logical and powerful collateral for client calls and communications. Availability for our clients to ensure they feel their needs are adequately met
- Budgeting and Ecommerce Strategy: Strong understanding of ecommerce budgeting strategies. Ability to budget based off of KPIs and assess each client's needs. Deep understanding of how to drive performance for direct-to-consumer companies
- Campaign development and management: Build thoughtful campaigns in Meta, Google, Klaviyo & other performance marketing channels and an understanding of what is working and what is not. Ability to move our clients' investment from one bucket to another with the goal of driving results
- Mentorship & Leadership: Experience in leadership roles and the ability to act as a mentor to junior team members. Can provide constructive feedback on client-facing material. Ability to convey to all team members what is working and what is not. The ability to track initiatives and ensure implementation across the agency
- New Business: Ability to convey our unique and strategic approach to prospective clients. Build collateral that showcases our previous results and capabilities. Willingness to travel to events and trade shows
- Product sophistication: Lead the development and growth of our skills in performance marketing platforms. Act as our point of contact for our Google, Meta, TikTok, and Klaviyo partners and ensure that we are implementing new technology that we feel will drive outsized growth for our clients
Skills
- A leader with 6+ years of experience in performance & digital marketing either at a brand or in a client-servicing role
- Experience developing marketing campaigns on Meta, Google, TikTok, and CTV platforms
- Experience in retention marketing, specifically on Klaviyo
- Analytical background with an ability to find new solutions to the same problems
- Experience in generating net-new strategies that drive growth and improve client engagement
- Deep understanding of Shopify and conversion-rate optimization. Ability to diagnose issues that can impact our client's performance outside of our efforts
- Excellent communication skills and the ability to convey confidence on every client touchpoint
- Experience managing several projects at once and ensuring the most urgent and important tasks are completed first
- Experience working with smaller teams and acting as a player-coach
- Ability to work independently and across multiple teams, projects, and client portfolios
- Excellent communication and interpersonal skills with the ability to build strong relationships among stakeholders
- Familiarity with analytical tools including data warehouses, attribution software, and Data Studio
- Comfortable in a fast-paced environment working with a lean team
Benefits
- Discretionary quarterly performance bonuses with clear evaluation structure
- 8 holidays
- 18 days of paid vacation
- Generous 401(k) matching program
- Co-working stipend ($150/month towards a dedicated desk at local co-working spaces)
- 12 weeks of parental leave
- Bi-annual company off-sites
- Up to $400/month contribution towards individual health plans
- Remote position
Company Overview