Note: The job is a remote job and is open to candidates in USA. Nightingale Education Group is a higher education organization focused on nursing and healthcare-profession education through a blended-distance learning model. The Director, Performance Marketing will lead market strategy, paid media investment, performance optimization, financial accountability, reporting validation, and vendor partnerships to improve enrollment and market presence.
Responsibilities
- Identify and assess underperforming markets through rigorous analysis of enrollment trends, competitive dynamics, and marketing effectiveness
- Build and execute targeted marketing plans to lift enrollment performance in priority markets
- Own evergreen messaging strategy that builds sustainable, long-term market presence and brand recall
- Partner with Direct Marketing and Creative to align channel execution with market-level strategy
- Drive day-to-day optimization, pacing, and performance across assigned marketing channels and platforms
- Lead recurring business reviews with vendors (multiple times weekly) to surface trends, ROI, and next steps
- Keep channel-level adjustments aligned with broader marketing performance goals
- Manage monthly accruals, actuals, spend tracking, and invoice processing in partnership with Finance and Accounts Payable
- Ensure media investments track against forecasted budgets and performance targets
- Maintain rigorous financial accountability across the full paid media portfolio
- Own cross-platform performance validation, ensuring consistency between vendor reports, internal dashboards, and source-of-truth metrics
- Align measurement frameworks to business objectives and standardize reporting methodologies
- Communicate performance insights clearly to senior leadership and cross-functional partners
- Guide tactical adjustments and execution strategy based on performance trends and shifting market conditions
- Partner closely with agency and platform vendors through frequent performance reviews to evaluate ROI and optimize campaigns
Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
- 7+ years of progressive experience in performance marketing, media buying, or growth marketing
- Demonstrated experience managing significant paid media budgets with direct financial accountability — accruals, reconciliations, pacing
- Strong analytical and data literacy skills, with the ability to turn cross-platform data into actionable strategy
- Experience managing agency and vendor relationships at a strategic level
- Proficiency with CRM platforms and marketing analytics tools
- Experience in higher education, healthcare, or other mission-driven organizations
- Familiarity with enrollment marketing or learner acquisition funnels
- Experience with Salesforce CRM and UTM/attribution tracking systems
- Graduate degree in a related field (Master's preferred)
Benefits
- The College will cover travel, lodging, and other accommodations for New Collaborator Orientation (NCO) in Salt Lake City, Utah.
- Strategies that promote a positive work-life integration.
- An environment that invites you to become an expert in your field through higher education or professional development.
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