Note: The job is a remote job and is open to candidates in USA. Starcom is hiring a Director to lead GEO/SEO acceleration and improve how brands, products, services, and locations are discovered and represented across search and AI platforms. The role assesses visibility and gaps, develops practical optimization recommendations, and coordinates activation and measurement with internal teams.
Responsibilities
- Assess AI visibility, search visibility, citations, sentiment, and source inclusion across priority brands, categories, products, services, and local markets
- Translate GEO findings into practical SEO, content, technical, structured data, authority, entity, and local search recommendations
- Support prompt and query strategy for priority consumer journeys, including category questions, brand comparisons, product discovery, service discovery, and “near me” / local-intent searches
- Partner with S&I, Commerce, PR, Social, Owned, and local market teams to coordinate AEO/GEO activation across the full search and discovery ecosystem
- Identify priority content gaps, source gaps, entity gaps, technical gaps, authority gaps, and local visibility gaps
- For MVH and other location-sensitive businesses, assess Google Business Profiles, maps visibility, local landing pages, directory presence, review signals, NAP consistency, service-area relevance, and local schema
- Recommend improvements to owned content, location pages, service pages, structured data, FAQ content, reviews, internal linking, local authority signals, and source credibility
- Help define test-and-learn plans that connect activation to measurable AI/search visibility improvement
- Ensure recommendations are actionable and tied to what internal teams can realistically control
Skills
- Must be authorized to work in the U.S
- Strong SEO background
- Deep understanding of technical SEO, content strategy, entity optimization, structured data, authority signals, search intent, and local SEO
- Strong local search experience, including Google Business Profiles, maps visibility, location pages, local directories, reviews, NAP consistency, service-area content, and local schema
- Familiarity with tools such as Semrush, Profound, Brandlight, Similarweb, Screaming Frog, GSC, GA4, BrightLocal, Yext, Whitespark, Moz Local, or comparable platforms
- Ability to translate complex AI/search visibility issues into clear, practical actions for non-specialist stakeholders
- Ideally with exposure to GEO, AEO, AI visibility, LLM citation analysis, or answer engine optimization
- Experience with enterprise brands, multi-location businesses, service businesses, healthcare, veterinary, retail, or multi-market programs preferred
Benefits
- Paid Family Care for parents and caregivers for 12 weeks or more (available to U.S. based employees).
- Monetary assistance and support for Adoption, Surrogacy and Fertility (available to U.S. based employees).
- Monetary assistance and support for pet adoption (available to U.S. based employees).
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements (available to U.S. based employees).
- Tuition Assistance (available to U.S. based employees).
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more (available to U.S. based employees).
- Matching Gifts programs (available to U.S. based employees).
- Flexible working arrangements (available to U.S. based employees).
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility; available to U.S. based employees).
- Business Resource Groups that support multiple affinities and alliances (available to U.S. based employees).
- Temporary roles may be eligible to participate in the freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
- For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
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