Note: The job is a remote job and is open to candidates in USA. NewAge Products Inc. is an industry-leading manufacturer and distributor of premium home improvement solutions. They are seeking a Director of New Business Development to launch and scale a new garage door product line, focusing on building channels, partnerships, and a go-to-market strategy.
Responsibilities
- Build and execute the commercialization strategy for NewAge's new garage door product line, defining the optimal mix of product sales, channel partnerships, and licensing opportunities
- Define and prioritize the channel strategy across direct sales, distributor and installer partnerships, manufacturer relationships, and retail
- Own the category P&L, revenue forecasting, and pricing strategy across all commercial models
- Develop the framework for structuring commercial and partnership agreements, including terms, commitments, and territory considerations
- Lead partnership and licensing negotiations with established players in the garage door industry
- Build NewAge's distributor and professional installer network for the garage door category from the ground up
- Develop and convert a pipeline of distributor, installer, and partner leads into signed commercial agreements
- Structure partnership terms that protect NewAge's intellectual property while accelerating market adoption and revenue
- Partner with Product Development and Engineering to align the product roadmap with market demand, including defining SKU architecture and future product extensions
- Guide product-market fit decisions on configurations, finishes, and features to maximize commercial reach
- Implement effective pricing, promotional, and discounting strategies for optimal growth in each channel
- Partner with legal and engineering to protect and enforce NewAge's intellectual property and ensure commercial agreements are sound and enforceable
- Partner with Marketing, Supply Chain, Sourcing, and Product Development to align strategy and ensure launch readiness
- Present strategy, pipeline, and performance to the President and executive leadership on a regular cadence
- Develop KPIs and reporting to measure category performance across direct sales, partnerships, and channel penetration
- Monitor market trends, the competitive landscape, and the broader garage door replacement market to inform strategy
- Build a forward-looking planning outlook and advocate for the structure, headcount, and investment needed to scale the category
Skills
- Bachelor's degree in Business, Marketing, Engineering, or related field. MBA a plus
- 8+ years of experience in category management, business development, product management, or channel development. Ideally including the launch of a new product category or business line
- Demonstrated experience building distributor, dealer, or professional installer channels—not solely retail/e-commerce category management
- Proven ability to structure and negotiate complex commercial agreements (distribution, licensing, or OEM/partnership deals)
- Strong strategic and analytical skills, with the ability to build and own a P&L for a new business
- Strong negotiation and relationship management skills with large partners and manufacturers
- Strong leadership and project management skills, with the ability to influence and drive execution across functions without direct authority
- Proficiency in data analysis using tools such as Excel, Tableau, Power BI or similar
- Direct experience in the garage door, building products, fenestration, or adjacent construction/home improvement industry
- Experience with technology licensing, IP commercialization, or royalty-based business models
- Familiarity with the distributor/installer ecosystem and industry bodies (e.g., IDA)
- Knowledge of relevant product safety certifications (e.g., UL 325) and regulatory requirements for garage doors
- Experience launching products into both trade/professional and retail channels
Benefits
- An opportunity within a growing, fast-paced company, well established in its industry.
- Fun! We celebrate successes and hold special events to build strong teams.
- Our teams work under a remote-first Hybrid model, with the ease of having our North York office accessible for collaboration and/or quiet workspace.
Company Overview