Note: The job is a remote job and is open to candidates in USA. Monks is a global, digital-first marketing and technology services company focused on data-driven, AI-enabled solutions. The Director, Media Strategy will lead strategic media planning for major accounts, develop full-funnel strategies, connect media efforts to measurable business outcomes, and guide senior client and team relationships.
Responsibilities
- Lead the development of go-to-market strategies and integrated, full-funnel media plans informed by rich consumer and industry insights, with a laser focus on connecting strategy to outcomes
- Set the standard for strategic deliverables: annual planning, campaign strategy, audience frameworks, budget scenarios and measurement approaches
- Apply AI-enabled tools across insight generation, plan development and reporting, and define where they accelerate the work versus where human strategy adds the most value
- Analyze data, craft insights and make recommendations internally and externally at an executive-ready level
- Maintain in-depth knowledge of the client's business, including strategic priorities, historical performance, competitive threats and opportunities
- Serve as the senior media strategy voice in client meetings, briefings and planning presentations, partnering closely with the Client Strategy Lead
- Partner with Activation, Investment and Data & Measurement teams to ensure strategies carry through to executional and performance excellence
- Build relationships with top platform partners to stay current on offerings and maximize media value for clients
- Lead and manage Associate Directors and Sr Managers, with oversight of planning output across the account team
- Develop process improvements, planning frameworks and best practices that raise the department's strategic product
- Set the team up for success through clear goals, training opportunities and regular constructive feedback
Skills
- Deep expertise in audience-led, insight-driven media strategy and planning
- Fearless ability to tell data-driven stories and extract key insights for senior-level clients
- Full-funnel command of the media landscape across Social, Search, Programmatic/Digital Investment, Holistic Video, OOH, and Direct Partnerships
- An exceptional track record of connecting media strategy to measurable business outcomes
- Experience managing and stewarding career growth for mid-level direct reports (Associate Director and Sr Manager levels)
- 9+ years of industry experience focused on media strategy, planning and digital media
- B2B experience required
- Mastery of traditional, digital and social media planning, buying and measurement
- Fluent in data and AI-enabled tools, with the analytical rigor to separate signal from noise
- Experienced with syndicated planning and insight tools (e.g., Comscore, GWI, MRI-Simmons, Nielsen) to build audience-driven plans
- Ability to craft compelling, data-driven narratives for senior client audiences
- Experience leading and mentoring teams in a high-pressure, high-volume environment
- Not afraid to defect from the status quo in order to make our clients and company more successful
- BA or equivalent with emphasis on marketing, advertising, or business
Benefits
- Excellent, full coverage medical, dental, and vision insurance
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth.
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