Note: The job is a remote job and is open to candidates in USA. Constant Contact empowers businesses, entrepreneurs, nonprofits, and individuals with tools to grow online. The Director, MarTech Operations will own the technical infrastructure supporting performance marketing, including tracking architecture, server-side APIs, data synchronization, auditing, quality assurance, and cross-functional coordination between marketing and engineering.
Responsibilities
- Own the Tagging Ecosystem: Act as the primary administrator and architect for Google Tag Manager (GTM). Deploy, test, and maintain all conversion pixels, event tags, and custom tracking scripts across our digital properties
- Master Server-Side Tracking: Lead the implementation and ongoing health of server-to-server APIs to future-proof our tracking against cookie degradation. This includes deep, hands-on work with Meta Conversions API (CAPI), Google Enhanced Conversions, and TikTok Events API
- Offline Conversion Management: Build and maintain the workflows for uploading offline conversion data (e.g., Google GCLID tracking, CRM stage progression) back into ad platforms to train their bidding algorithms on down-funnel success
- Comprehensive Tracking Audits: Regularly audit our existing ad operations infrastructure. Identify data leaks, double-counting issues, broken tags, or misconfigured SDKs, and execute the fixes
- Pre-Launch Quality Assurance: Establish and enforce a rigorous QA protocol for all new campaigns, landing pages, and website updates to ensure tracking integrity before media dollars are deployed
- Anomaly Detection: Serve as the technical first responder when data discrepancies occur between ad platforms (Google/Meta) and our internal analytics/CRM systems
- First-Party Data Syncing: Oversee the operational flow of 1st-party data from our CRM/Data Warehouse into paid platforms for dynamic audience creation, retargeting, and lookalike modeling
- Taxonomy & Governance: Define, document, and enforce a strict global UTM taxonomy and naming convention policy to ensure clean downstream analytics
- Bridge Marketing & Engineering: Act as the core translator between the performance marketing team (who needs the data) and the development/engineering teams (who manage the site code), writing clear technical requirements when developer assistance is needed
- Ad-Tech Evaluation: Continuously evaluate the evolving privacy landscape (e.g., iOS updates, cookie deprecation) and recommend technical solutions to maintain measurement accuracy
Skills
- 7-10+ years of experience in digital marketing operations, ad operations, or technical marketing, with a proven track record of operating at a senior/architect level while remaining hands-on
- Comprehensive, hands-on knowledge of tracking mechanisms, SDKs, pixel setups, server-side APIs (Meta CAPI, Google GCLID/CAPI workflows), and Tag Management systems (e.g., Google Tag Manager)
- Intimate technical knowledge of how major ad networks ingest data (Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager)
- Comfort reading and writing basic web code (HTML, JavaScript, CSS) as it relates to tag firing and data-layer variables
- Strong understanding of how CRM data, web analytics (e.g., Google Analytics 4), and paid media data interact
- Relentless attention to detail with a passion for finding the "needle in the haystack" when troubleshooting data discrepancies
- The ability to explain complex technical tracking issues to non-technical marketing leaders
- Basic SQL skills for querying audience data is a strong plus
Benefits
- Health and welfare benefits including paid leave
- Programs that bring employees together on important issues and provide educational opportunities for all employees
- Opportunities to grow your career, including support to learn different aspects of the business, take on stretch assignments, seek coaching opportunities, and pursue professional development opportunities
- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
- Hybrid work model combining remote work with access to office locations to collaborate in-person, participate in live trainings, and socialize with colleagues
Company Overview
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