Note: The job is a remote job and is open to candidates in USA. Certinia delivers a Services-as-a-Business platform that powers and connects all aspects of services operations. As the Director of Marketing Operations, you will build a high-performing team and optimize marketing operations to drive efficiency and support integrated campaigns across the organization.
Responsibilities
- Build and Scale: Build out and document a best-in-class Marketing Operations function
- Team Leadership: Lead a high-performing team of Marketing Operations professionals in both EMEA and North America, as well as offshore resources
- Core Operations: Own all Marketing Operations functions including integrated campaign operations, marketing tech stack management, data enrichment, reporting/analytics, project management, and lead/account routing and quality management
- Tech Stack & Integration: Evaluate, implement, integrate, and optimize our marketing technology stack (including Pardot, 6sense, and Salesforce) to enhance campaign effectiveness, data enrichment, and cross-platform synergy
- ABX & Integrated Campaigns: Partner closely with Marketing and Sales teams to operationalize integrated campaigns and execute scalable ABX (Account-Based Experience) strategies
- Scoring & Nurturing: Design, manage, and continuously refine robust account and lead scoring models to improve qualification, conversion rates, and handoffs to Sales
- Performance Visibility: Provide consistent visibility and insights into Marketing Performance, delivering actionable recommendations to the Marketing leadership team
- Analytics & Cadence: Lead analytics efforts in support of growth and operational excellence to deliver on top priorities, weekly/monthly reporting cadences, and pipeline reviews
- Data Strategy & Enrichment: Develop and implement a comprehensive marketing data strategy—including data enrichment, hygiene, and compliance—partnering closely with Sales Operations to ensure alignment across the GTM business
- Process Alignment: Own the strategy for Marketing systems and processes to ensure cohesiveness in global procedures, enabling global teams to operate efficiently
- Executive Communication: Deliver frequent presentations to leadership that clearly and effectively communicate performance, findings, and the 'whys' behind the numbers
- Strategic Modeling: Develop analysis, ad-hoc reports, and models to support marketing planning with predictable return on investment
- Cross-Functional Collaboration: Collaborate across departments—including Sales, Customer Operations, Finance, and Product—to ensure alignment and support for marketing initiatives
- Compliance & Risk: Ensure marketing activities comply with relevant data regulations and mitigate potential risks
- Experience with optimizing ABM motion with 6sense, pardot and salesforce
- Leveraging AI to maximize value in the technology we own and help define and build new workflows/Agents
- Work closely with the CMO to drive data driven strategic objectives in marketing
- Manage the OKR KPI process to ensure we have the right targets and measurable key success measures
- Experience with understanding results of A/B testing to make optimization decisions
Skills
- 15+ years of professional experience in marketing and sales analytics for a B2B software company
- 8+ years of people management with demonstrable experience coaching and developing team members
- Hands-on experience and proficiency with Pardot, Salesforce, and 6sense
- Proven experience designing and supporting integrated campaigns and an ABX (Account-Based Experience) motion
- Proven expertise in account/lead scoring frameworks, data enrichment strategies, and martech stack integration & optimization
- Hands-on expertise in analyzing, interpreting, and telling stories through data for various stakeholder levels
- Experience building marketing campaign forecasting, attribution, and marketing mix optimization models for pipeline and revenue growth
- Advanced proficiency in building dashboards in Salesforce and Tableau, alongside advanced Excel skills (complex formulas and functions)
- Proven knowledge of B2B demand/revenue generation processes, lead journeys, demand waterfalls, and opportunity progression
- Strategic thinking with strong consultative skills to build cross-functional relationships across Marketing, Sales, and Operations
- A sense of urgency, strong prioritization capability, and a track record of working collaboratively in a team structure
- Bachelor's degree in an analytical area such as Mathematics, Business, Engineering, Computer Science, Statistics, or a related field
- Agile to work in a fast paced environment
- Self starter to make decisions and take action based on what is right for the business
- Strategic mindset to always be looking at the data to determine revenue and pipeline optimization strategies
- A working knowledge of statistical analysis
- Proficiency in the Google Suite
- Ideally in Austin, TX OR Remote
Company Overview