Note: The job is a remote job and is open to candidates in USA. Asurion is a customer-focused company seeking a strategic, operationally focused Director of Marketing Communications Enablement. The role leads the customer communications ecosystem across email, SMS, print, and emerging channels, overseeing communication strategy, technology platforms, compliance, vendor relationships, cross-functional alignment, a team of six, and an approximately $15 million operating budget.
Responsibilities
- Lead the end-to-end execution of customer communications across email, SMS, print and emerging channels
- Oversee the development, deployment, and optimization of marketing and operational communications that support customer engagement, retention, service adoption, and regulatory requirements
- Ensure communications are delivered accurately, efficiently, and in compliance with all applicable legal, regulatory, and brand standards
- Establish governance and best practices that drive consistency across communication programs, clients, and business units
- Own the strategy, roadmap, and operational effectiveness of Asurion's communication technology ecosystem, including: + AMP (Asurion's proprietary email and SMS platform) + Iterable + Infobip + Additional communication and workflow technologies as needed
- Evaluate current execution models and recommend innovative approaches to improve scalability, flexibility, cost efficiency, and speed-to-market
- Drive platform standardization and process optimization across internal teams and client programs
- Develop and implement measurement frameworks to assess communication effectiveness, operational performance, and ROI
- Manage strategic relationships with communication vendors, technology partners, and external agencies
- Oversee agency partners responsible for legally required and compliance-related customer communications, including printed mail programs
- Establish performance expectations, service-level agreements, and accountability measures for external partners
- Identify opportunities to improve service quality, reduce costs, and enhance operational efficiency through vendor optimization
- Partner closely with Marketing, Product, Legal, Compliance, Technology, Customer Experience, and Client Services teams to align communication strategies with business objectives
- Serve as the executive owner for communication standardization efforts across clients while balancing client-specific requirements
- Influence senior stakeholders through data-driven recommendations and operational insights
- Lead, mentor, and develop a high-performing and highly experienced team of six communications professionals
- Foster a culture of innovation, accountability, collaboration, and continuous improvement
- Build organizational capabilities that support future growth and evolving communication needs
- Establish clear performance expectations and career development opportunities for team members
- Manage an annual communications operations budget of approximately $15 million
- Oversee budget planning, forecasting, vendor negotiations, and expense management
- Drive financial discipline while identifying opportunities to improve efficiency and maximize return on investment
Skills
- Bachelor's degree in Marketing, Business, Communications, Technology, or related field
- 10+ years of experience in marketing operations, customer communications, CRM, lifecycle marketing, or related disciplines
- 5+ years of people leadership experience managing high-performing teams
- Experience leading large-scale email, SMS, and/or direct mail communication programs
- Demonstrated success managing marketing technology platforms and vendor ecosystems
- Experience overseeing multimillion-dollar budgets and strategic vendor relationships
- Strong understanding of communication compliance requirements, governance practices, and operational controls
- Exceptional analytical, strategic thinking, and problem-solving capabilities
- Proven ability to influence senior leaders and drive cross-functional alignment
- Experience with Iterable, Infobip, Salesforce Marketing Cloud, Adobe Campaign, Braze, or similar customer communication platforms
- Experience managing proprietary or internally developed marketing technology solutions
- Background in telecommunications, insurance, subscription services, retail, or other customer-centric industries
- Experience leading communication standardization or transformation initiatives across multiple business units or clients
Benefits
- Hybrid work arrangement; open to remote in the USA
- Career development opportunities for team members
Company Overview
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