Note: The job is a remote job and is open to candidates in USA. Jack Morton Worldwide is a company that designs and builds impactful brand experiences. The Director, Marketing Analytics serves as a strategic measurement consultant, helping clients define success and establish measurement strategies while translating complex data into actionable insights.
Responsibilities
- Partner with clients and internal teams to define business objectives, success metrics, and measurement strategies
- Design measurement approaches that evaluate marketing effectiveness and inform client business decisions
- Translate complex data from multiple sources into clear insights, recommendations, and compelling narratives
- Own reporting cadence, presenting findings and strategic recommendations to clients, agency leadership, and cross-functional teams
- Champion measurement across the agency by helping to develop and drive the adoption of frameworks, methodologies, standards and best practices
- Help foster a culture of evidence-based decision making by identifying opportunities to expand measurement solutions within existing and prospective client engagements
- Support thought leadership, innovation initiatives, and new business efforts with measurement strategy and analytical expertise
- Evaluate emerging technologies, AI-enabled solutions, and new methodologies that enhance the efficiency, scalability, and impact of measurement
- Advise third-party vendors and technology partners to ensure their methodologies keep pace w/ agency and client needs
Skills
- 8+ years of experience in analytics, measurement, consumer insights, research, strategy, consulting, or related disciplines
- Demonstrated experience developing measurement strategies and translating insights into actionable recommendations
- Experience working directly with clients and senior stakeholders in a consultative capacity
- Strong analytical and critical thinking skills, with the ability to synthesize information from multiple data sources
- Exceptional presentation, communication, and storytelling abilities
- Proficiency with PowerPoint, Excel, PowerBI and analytics, visualization, and reporting tools
- Proven ability to manage multiple concurrent client engagements, vendors and workstreams
- Agency, experiential marketing, sponsorship, consulting, or integrated marketing experience
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