Note: The job is a remote job and is open to candidates in USA. Tinuiti is an independent full-funnel marketing agency focused on measurable digital growth across media, commerce, search, social, TV, and audio. The Director, Lifecycle Marketing leads client relationships, team development, financial performance, innovation, client education, and the strategic optimization of Email, SMS, in-app, push, and other lifecycle marketing channels.
Responsibilities
- Client Management & Leadership: Lead a selection of clients, ensuring strategic alignment of account team recommendations with client objectives and fostering trust with senior client stakeholders, while partnering with internal leadership to address escalations and facilitate timely issue resolution. Proactively Identify high-value moments to present, connect, and meet with the key client stakeholders to build and maintain strong relationships, provide insight, and influence change
- Client Onboarding & Transitions: Oversee client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential through the introduction of new ideas, strategies, and growth opportunities. Ensure we are accurately and efficiently delivering on Email & SMS operations requirements (tracking and deliverability), and partner with the other agency teams to provide best-in-class guidance for clients where needed
- Team Leadership and Development: Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks, effectively managing client relationships, delivering best-in-class products, fostering team building, and facilitating career growth through clear goal-setting, feedback loops, and educational development, while maintaining certifications and staying updated on industry trends and best practices through continuous learning initiatives
- Business Acumen and Financial KPIs: Collaborate closely with Pod Leader and Directors across the organization to achieve financial targets and objectives, ensuring efficiency with staffing plans and allocations as well as client margin
- Innovation and Thought Leadership: Stay at the forefront of industry, consumer, platform, and relevant vertical trends. Implement cutting-edge tactics and technologies. Drive innovative ideas and approaches to enhance campaign effectiveness and bring true value to our clients. Develop plans to showcase thought leadership within the channel and broader Email & SMS team
- Client Education: Develop and steer high-level client education strategies that reinforce the organization’s value proposition, fostering deep client relationships and enhancing their ability to achieve success through advanced Email & SMS techniques
- Industry Expertise: Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, and the industry overall, to enhance client strategies and recommendations
- Channel Specific Expertise: Oversee the integration and optimization of all lifecycle marketing channels, ensuring their strategic alignment and effective contribution to a holistic, data-driven Email, SMS, in-app, push, and more marketing strategies that enhance customer engagement, loyalty, and lifetime value at scale
Skills
- 10+ years of experience in Email & SMS Marketing roles with a proven track record of executing successful campaigns
- 3-4 years management experience
- Demonstrated success analyzing data and using analytics tools to drive marketing decisions
- Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint
- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives
- Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams
- Expertise in at least one ESP, one SMP, and overlay/real-time content/onsite messaging vendors (bonus if it's Klaviyo, Braze, Iterable, or SFMC)
Benefits
- Unlimited paid time off
- Fully remote environment
- Flexibility to take the time you need, when you need it
- 20 paid holidays, including multiple long weekends
- Medical, Dental, Vision, Life & Disability insurance
- Flex Spending Accounts
- Retirement plan with a match of up to 4% of your contributions at 100%
- Fringe
- Forma
- Unlimited Telemedicine and Teletherapy available at no cost
- Thankful giving
- Equity
- Birthing parents receive 16 weeks of leave with 100% pay after the birth or adoption of a child
- Partners receive 12 weeks of parental leave after the birth or adoption of a child
- On-demand learning
- Mentorship program
- Leadership and management development programs and resources
Company Overview