Note: The job is a remote job and is open to candidates in USA. Varsity Spirit is a global provider of cheer, dance, band, performing arts, competitions, camps, clinics, and yearbook programs. The Director of International Event Operations leads the strategy, execution, financial performance, compliance, customer experience, and growth of the company’s international event portfolio while managing teams, partners, and cross-functional initiatives.
Responsibilities
- Lead the strategy, execution, and performance of the international event portfolio
- Provide leadership to Registration Specialists, Sales & Experience Advisors, Event Planners, and Event Coordinators
- Oversee event programming, quality standards, operational performance, and customer experience across international markets
- Serve as the senior escalation point and Event Director for select strategic events
- Act as the subject matter expert for End of Season events and an ambassador for Varsity Spirit through industry partnerships, committees, boards, and key international events
- Lead international End of Season participation strategies, partner relationships, and growth initiatives
- Manage partner agreements and serve as a key resource for customers and stakeholders
- Monitor international trends and collaborate across teams to enhance customer experience and qualification opportunities
- Own the financial performance, budgeting, forecasting, and profitability of international events
- Monitor revenue, expenses, and cost of sales while identifying opportunities to improve efficiency and margins
- Conduct financial reviews and approve major expenditures in partnership with Finance and Procurement
- Manage relationships with vendors, sponsors, venues, sports commissions, CVBs, production companies, and other strategic partners
- Partner with Procurement and internal stakeholders on event planning, venue strategy, and contract management
- Oversee awards, gifts, and event-related purchasing while driving operational excellence and customer satisfaction
- Provide strategic leadership for staffing, workforce planning, recruiting, training, and retention
- Ensure payroll accuracy, staffing compliance, and workforce readiness across international events
- Develop talent and implement solutions that support operational continuity and long-term growth
- Partner with Sales, Scoring, Marketing, and other business leaders to align event strategy, customer experience, participation growth, and business objectives
- Support initiatives that strengthen Varsity Spirit's international presence and market growth
- Oversee compliance training and staffing education programs for international event personnel
- Ensure compliance with IASF standards, governing body regulations, company policies, and safety requirements
- Promote a culture of accountability, operational excellence, and continuous improvement
Skills
- * Working knowledge of Salesforce, Workday, Concur, and event diagramming tools (Social Tables)
- * Strong proficiency in Microsoft Excel, SharePoint, and Microsoft Office applications
- * Proven leadership skills with experience managing and developing teams
- * Strong financial acumen with the ability to manage budgets, forecasts, and margins
- * Excellent verbal and written communication skills
- * Highly organized with strong attention to detail and the ability to manage multiple priorities
- While not participating in an event, this role operates in a professional office environment and is largely sedentary
- During events, the role requires standing and walking for extended periods, lifting and manipulating equipment up to 30 lbs., and frequent communication via radio, phone, text, and email
- This position requires significant domestic and international travel
- Regular attendance at events, meetings, trainings, and weekend event assignments is required
- * Bachelor's degree in Business, Sports Management, Event Management, Hospitality, Marketing, or a related field; equivalent experience may be considered
- * Minimum of 7 years of progressive experience in event operations, business leadership, customer experience, or a related industry
- * Experience leading large-scale events, managing budgets, and developing strategic partnerships preferred
Benefits
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- Access to Financial Coaching and member-owned Credit Union
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Company Overview