Note: The job is a remote job and is open to candidates in USA. Zeta Global is an AI-powered marketing cloud company that helps marketers acquire, grow, and retain customers through artificial intelligence, consumer signals, and omnichannel activation. The Director will lead client-facing data science and analytics efforts, translate complex data into actionable narratives, shape marketing and measurement strategies, manage analysts, and support AI-driven solutions.
Responsibilities
- Lead with Storytelling : Translate complex analytics and media performance into clear, persuasive narratives that connect insights to client business priorities and inspire action
- Shape Client Strategy : Develop analytics approaches aligned with client objectives, using insights to inform acquisition, retention, lifetime value, media, and optimization strategies. Serve as a trusted analytics advisor to clients and internal partners
- Drive Measurement Excellence : Apply and advocate for best-in-class measurement methodologies, including Test/Holdout-based incrementality measurement. Help clients and internal teams understand the strengths, limitations, and business implications of different measurement approaches
- Scale Best Practices : Identify learnings across clients, campaigns, and categories and translate them into repeatable best practices, frameworks, and recommendations that improve the quality and consistency of analytics deliverables
- Team Leadership : manage and develop a team of analysts, including coaching, onboarding, workload prioritization, performance management, feedback, recognition, and career development. Mentor mid-level analysts in both technical and client-facing skills
- Lead Strategic Initiatives : Serve as analytics lead and subject matter expert for select strategic initiatives, helping define solutions, align stakeholders, and move work from concept through implementation
- Collaborate Cross-Functionally : Partner effectively with Sales, Client Services, Client Development, Operations, and other teams to solve client challenges, improve processes, and deliver high-quality analytics solutions with limited senior leadership intervention
- Innovate with AI : Support the development, application, and adoption of predictive and adaptive ML/AI solutions, helping translate model outputs into clear business recommendations and client value
Skills
- 10+ years of professional experience in analytics, marketing measurement, data science, media analytics, or a related discipline, with demonstrated progression in responsibility and client impact
- Proven ability to translate complex analytics into compelling stories and actionable recommendations for client and business audiences
- Strong client-facing experience with excellent presentation, communication, and stakeholder-management skills, including the ability to command an audience and serve as a model for effective client communication
- 3+ years in analytics leadership roles, ideally with team management experience
- Demonstrated subject matter expertise in one or more analytics, measurement, media, or industry domains, with the ability to share knowledge and elevate the capabilities of others
- Working familiarity with Python, SQL, Tableau or comparable analytical and visualization tools , as well as experience working with predictive analytics and/or ML/AI models
- Ability to operate independently, make sound decisions in support of clients and the business, give and receive feedback effectively, and challenge existing approaches constructively
- Bachelor's degree required
- Experience in Retail, Financial Services, Telecom, or Travel verticals is a plus
- This is a remote role based out of the United States
- Master's preferred in Business Analytics, Data Science, Economics, or related fields
Benefits
- Flexible PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
- This is a remote role based out of the United States.
Company Overview
Company H1B Sponsorship