Note: The job is a remote job and is open to candidates in USA. College Board is a mission-driven nonprofit transforming its digital assessment platform into a secure, user-centered, next-generation experience. The Director, Content Strategy will own content strategy across platform areas, shape information architecture, improve editorial operations and governance, and build a high-performing content strategy practice while exploring AI-enabled workflows.
Responsibilities
- Set the content strategy and approach for one or more areas of the digital assessment platform — defining what good looks like before work starts, and owning outcomes when it does or doesn’t land
- Prioritize and scope the content work across your domains based on user risk and platform impact
- Create clear, user-centered content for product experiences, including in-product UI copy, instructions, onboarding flows, and contextual help
- Recommend shared content standards — voice, tone, terminology, accessibility — backed by user evidence, ensuring consistency across your areas and the broader platform
- Translate user research, analytics, and feedback into content hypotheses and iterative improvements, grounding decisions in evidence
- Manage your content workstreams independently: identifying gaps, raising risks early, and keeping work moving across a complex, multi-stakeholder environment
- Own and evolve information architecture, navigation models, and content structures within and across your domains, partnering with UX designers and content engineers
- Recommend taxonomy, labeling systems, and content patterns — backed by user evidence — that improve coherence across the full platform experience
- Lead discovery, design critiques, and cross-functional workshops to drive creative alignment on your project teams
- Ensure that content decisions in your areas connect to and reinforce the broader platform strategy
- Lead the design and improvement of editorial workflows — how content moves through creation, review, approval, and publishing across the team
- Recommend solutions to reduce bottlenecks, clarify ownership, and improve the consistency and quality of content outputs
- Perform hands-on content work in the CMS, including content entry, structuring, and lifecycle management
- Develop new content governance efforts — versioning, archiving, standards maintenance — as the platform matures
- Evaluate and shape how AI tools can improve content discovery, drafting, and workflow efficiency — and bring both curiosity and pragmatism to that work
- Bring evidence-backed recommendations to the Senior Director on strategy, priorities, and ways of working across the team
- Build consistency and quality across the content strategy practice by developing shared approaches, templates, and best practices
- Be open to coaching and feedback — and offer the same to colleagues — as part of a culture of craft and continuous improvement
- During test administration windows, lead content messaging updates for any widespread issues our users encounter. This role will include some after-hours/weekend work
- Support onboarding and collaboration as the team grows
Skills
- * 5–8 years of experience in content strategy, UX writing, or product content design, ideally in complex digital product or platform environments
- * Exceptional writing and editing skills, with a portfolio that demonstrates clarity, judgment, and range across digital product contexts
- * Experience working closely with UX designers on information architecture and content structure — not just writing copy but shaping how information is organized and navigated
- * The ability to independently own and drive content work within complex, multi-stakeholder environments
- * Familiarity with editorial workflows and content operations — experience contributing to or improving how content gets made, reviewed, and published
- * Hands-on experience with CMS platforms and content management processes
- * Strong collaboration and communication skills, including the ability to give and receive direct feedback as part of everyday work
- * Comfort operating in iterative, evolving environments where the playbook is still being written
- * The ability to travel 3–5 times a year to College Board offices or on behalf of College Board business
- * A passion for expanding educational and career opportunities and mission-driven work
- * Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and comfort with learning and applying new digital tools independently and proactively
- * Clear and concise communication skills, written and verbal
- * A learner's mindset and a commitment to growth: welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input
- * A drive for impact and excellence: solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking
- * A collaborative and empathetic approach: working across differences, fostering trust, and contributing to a culture of shared success
- * Authorization to work in the United States
- * Experience on large-scale or platform-based digital products where content decisions have systemic implications
- * Familiarity with structured content, taxonomy, or content modeling
- * Experience with or genuine curiosity about AI tools applied to content workflows, discovery, or creation
- * Background in content governance or lifecycle management as a product matures
Benefits
- This is a remote role. Candidates who live near CB offices have the option of being fully remote or hybrid (Tuesday and Wednesday in office).
Company Overview