Note: The job is a remote job and is open to candidates in USA. athenahealth provides IT solutions and expert services that help healthcare providers overcome operational hurdles and deliver accessible, high-quality, sustainable healthcare. The Director, Content Hub & Studio leads the quality, execution, and operational scaling of the centralized Content Studio, overseeing creative standards, production workflows, content systems, agency partnerships, and team development.
Responsibilities
- Serve as the quality gatekeeper for the Content Studio, reviewing and editing work before it moves forward to Brand, Editorial, or other stakeholders for final approval
- Push the team's execution to a consistently higher standard: catch weak work, sharpen rough drafts, and send work back until it meets the bar
- Set and maintain creative standards for tone, craft, and polish across all content produced by the studio, in alignment with brand guidelines
- Provide hands on editing and constructive feedback on copy, design, and other deliverables, modeling the level of quality expected from the team
- Coach and develop the creative judgment of content creators and freelancers, building their editing and craft skills over time, not just their throughput
- Identify recurring quality gaps across the studio and address them through training, tighter feedback loops, or changes to workflow
- Define and operationalize the enterprise Content Hub strategy, establishing scalable frameworks for content production, reuse, modular assembly, and omnichannel distribution
- Lead the evolution of the content supply chain with a focus on speed, quality, modularity, and AI enabled production
- Oversee production workflows across web, email, social, paid media, campaigns, customer marketing, product marketing, sales enablement, and events
- Establish intake models, prioritization frameworks, resource planning, and capacity management for the studio
- Establish review and approval workflows in partnership with Brand, Editorial & Content Strategy, Legal, and Privacy that balance creative quality, speed, and compliance
- Own administration of enterprise content libraries, including taxonomy, metadata standards, and content lifecycle management
- Ensure content libraries support tagging, version control, archiving, and retirement, in partnership with Marketing Operations and IT
- Manage relationships with external agencies and production partners, holding them to the same creative bar as internal work
- Set and enforce delivery quality, timelines, and budget standards for agency produced work
- Partner with Procurement and Finance to optimize agency strategy and spend
- Define Content Hub KPIs and scorecards that measure creative quality alongside speed to market, production cycle times, and operational efficiency
- Establish reporting that communicates both quality trends and operational performance to Marketing leadership
- Lead, coach, and develop a high performing Content Hub organization, with a strong emphasis on raising the team's creative and editorial skill over time
- Foster a culture where craft and quality are treated as non-negotiable, alongside speed and efficiency
- Champion organizational change and adoption across a complex, matrixed marketing organization
Skills
- Bachelor's degree in Marketing, Communications, Design, English, Journalism, or a related field required
- 10+ years of progressive experience in content production, creative operations, editorial, or content management, with direct experience reviewing and editing creative or written work
- At least 3 years leading multidisciplinary creative or content teams in enterprise scale marketing organizations
- Proven track record of raising the quality bar for a team's creative output, through editing, coaching, or direct creative leadership, not just managing operations
- Sharp eye for copy and content craft, with the ability to give specific, actionable feedback that improves the work
- Strong understanding of brand voice, tone, and visual standards, and the judgment to know when work meets the bar and when it doesn't
- Comfortable pushing back on work, including from senior stakeholders or agencies, when quality falls short
- Hands on experience with DAM, CMS, Adobe Experience Manager or similar platforms, Adobe Creative Cloud workflows, and marketing automation platforms
- Understanding of AI enabled content operations, modular content strategies, and content reuse
- Experience managing operating budgets for content production and agency partners with measurable ROI
- Strong cross functional collaboration skills, including partnering with Brand, Editorial, Product Marketing, Legal, Privacy, IT, and executive leadership
- Excellent executive communication and organizational change leadership
- MBA or advanced degree preferred
- Experience in B2B SaaS, healthcare technology, enterprise software, or similarly complex organizations preferred
Benefits
- Annual discretionary bonus plan, variable compensation plan, and equity plans, depending on role eligibility
- Health and financial benefits
- Commuter support, specific to location
- Employee assistance programs, specific to location
- Tuition assistance, specific to location
- Employee resource groups, specific to location
- Collaborative workspaces, specific to location
- Some offices welcome dogs
- Flexible work arrangements that enable employees to find a fulfilling and productive balance for each individual situation
- Company-sponsored events throughout the year, including book clubs, external speakers, and hackathons
- A company culture based on learning
- Support of an engaged team
- An inclusive environment where all employees are valued
Company Overview